task

Powerful Essays

Open Document

Open Document

View Writing Issues

8877 Words

Grammar

Grammar

Plagiarism

Plagiarism

Writing

Writing

Score

Score

task

DISSERTATION
On
“TO STUDY THE BRAND SWITCHING (CONSUMER SWITCHING) BEHAVIOUR IN FMCG (FAST MOVING CONSUMER DURABLES ) SECTOR WITH SHAMPOO AS FOCUS IN DELHI-NCR”
BY
ASHUTOSH AGRAWAL- 51 JYOTSNA JHA-29 ANISHA YADAV- 1 NIKHITA ARORA- 6
RADHIKA KAPOOR- 17
MBA- HR CLASS OF 2015
Under the supervision of
Ms. VANDANA GUPTA
Assistant Professor
Department of Marketing
At
AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH

CERTIFICATE

I Vandana Gupta hereby certify that these students of Master of business Administration at Amity Business School, Amity University Uttar Pradesh has completed dissertation on “ To Study the brand switching (consumer switching) behaviour on FMCG (Fast Moving Consumer Durables) sector with shampoo as focus in Delhi-NCR “ under my guidance.

Ms Vandana Gupta Assistant Professor Department of Marketing

ACKNOWLEDGEMENT

At the outset we express our sincere sense of regards and cordial thankfulness to a great organization of excellence, Amity business school for giving us a chance to carry our study on the foresaid topic.

I am enormously grateful to Ms. Vandana Gupta , Amity Business School, Noida, for her constant support and precious inputs that added value to this project at every step of it.

ABSTRACT

Consumes or customers are

Continue Reading

You May Also Find These Documents Helpful

Better Essays
Task 2
- 2610 Words
- 11 Pages
Task 2

Has a great background in TV (helps in marketing) Would prefer to cling to existing model for organization.…
- 2610 Words
- 11 Pages
Better Essays

Read More
Good Essays
Amp 425 Module 1 Paper
- 745 Words
- 3 Pages
Amp 425 Module 1 Paper

The customers today have become more brand conscious and they prefer branded products over any other products available in the market. Customers have changed their preferences in terms of liking. The technological advancement and increasing use of e-commerce and internet have made the consumers information oriented. Youngsters prefer gathering information about the products and brands online rather than focusing on advertisements. The changing lifestyle of the consumers is also one of the forces. Consumers today look for brand who gives them best value.…
- 745 Words
- 3 Pages
Good Essays

Read More
Good Essays
Task 2
- 1094 Words
- 3 Pages
Task 2

Andy saw Bilal standing at a bus stop as he drove past. Andy immediately stopped his car and, in an aggressive manner, ran over to Bilal shouting racist abuse and accusing him (falsely) of being involved in the kidnapping of a child. Andy then punched Bilal, knocking him to the ground. Andy then hit Bilal repeatedly with a rubbish bin which Andy ripped from the bus stop. Bilal’s injuries included a fractured cheekbone and jaw, and severe cuts to his face from which he lost a lot of blood. Bilal needed major surgery to rebuild his face.…
- 1094 Words
- 3 Pages
Good Essays

Read More
Satisfactory Essays
Task One
- 281 Words
- 2 Pages
Task One

While evaluating Company Q’s attitude toward social responsibility it seems they made some decisions based on the severe lack of revenue over a period time, which motivated them to close a couple of stores. Those stores, which were located in a major metropolitan area, were also characterized as high-crime areas. By closing those stores, it no doubt had a negative economic impact both directly and indirectly on the people in those store locations. For the now unemployed people they will have to look for another source of income and benefits. The community members that relied on those stores for groceries, will now have to travel to another store possibly at a longer distance and will have to commit more time and money.…
- 281 Words
- 2 Pages
Satisfactory Essays

Read More
Satisfactory Essays
Task 1
- 297 Words
- 2 Pages
Task 1

SOLE PROPRIETORSHIP: This is a type of business with one owner. The business may not even need to be registered with the state as long as they are “doing business” as themselves. It is a very easy to start up a sole proprietorship, and more often than not it does not require a great deal of money. Another advantage is that the profits go straight to the sole proprietor who doesn’t need to worry about sharing or dealing with another individual or entity on the day to day operations as well as money. A major disadvantage would be the unlimited liability that is involved for sole proprietors. Creditors may come after person possessions to compensate for the business failures. It is also very difficult to secure additional capital from a bank. This is due in part to banks using ratios that involve not only the business debts, but also the personal debts of the sole proprietor.…
- 297 Words
- 2 Pages
Satisfactory Essays

Read More
Good Essays
Task 1
- 2610 Words
- 7 Pages
Task 1

Describe the type of business, purpose and ownership of two different businesses. Describe the different stakeholders who influence the purpose of the two different businesses.…
- 2610 Words
- 7 Pages
Good Essays

Read More
Good Essays
Task 1
- 790 Words
- 4 Pages
Task 1

Over the centuries there have been many different environmental and geographical factors that have shaped the development of the United States. Two of these factors that I feel are extremely significant to this development are the Irish Potato Famine and the discovery of gold in California. The Irish Potato Famine began in Ireland in September 1845. The famine was caused by an airborne fungus, phytophthora infetans, which attacks the leaves of the plant, turning them black, causing them to curl and rot, ultimately killing the plant. The rotting plant makes the perfect environment for the fungus to multiply. The wind then carries the fungus spores to more healthy plants. (Irish Potato Famine, 2000) This famine caused such dire conditions for the families. The main source of food and income withered away before their eyes. Since families could not make ends meet, half-a-million people were evicted from their homes. The landlords used a method of getting rid of their poor tenants by promising them food, money and prosperity in America. The families left with nowhere to go fell for the empty promises and migrated to America. The famine caused around 650,000 Irish emigrants to come to America in huge waves. 52,000 arrived in New York City in 1847 alone. (Irish Potato Famine, 2000) The California Gold Rush began in January 1848, when gold was discovered in the American River near present day Sacramento by James Marshall. News of this discovery traveled to New York City. In August 1848 the New York Herald announced the discovery, kicking off the migration west with dreams of striking in rich in California. By December 1949, San Francisco’s population jumped to 100,000. Prior to the Gold Rush, California’s population was 25,000, but by 1852 the total population was 223,856. This population growth ensured California’s incorporation into the United States of America as the 31st state and the first western state. As a result,…
- 790 Words
- 4 Pages
Good Essays

Read More
Good Essays
Task 1
- 3271 Words
- 10 Pages
Task 1

In the Wirral the population is high with the elderly population with a significantly low amount of the population in their twenties and thirties compared to the whole of England and Wales.…
- 3271 Words
- 10 Pages
Good Essays

Read More
Satisfactory Essays
task 1
- 495 Words
- 3 Pages
task 1

The parents of Anjum a little girl who is new to your setting moved to England only 3 months ago Yours is the first setting that they have used for 18 month old Anjum…
- 495 Words
- 3 Pages
Satisfactory Essays

Read More
Good Essays
Task 2
- 475 Words
- 2 Pages
Task 2

The main methods are health assessments from health visitors and doctors, to check children are healthy and reaching health and development targets. For example the Apgar score assesses the condition of baby at birth.…
- 475 Words
- 2 Pages
Good Essays

Read More
Good Essays
Research on Breakfast Cereal
- 2992 Words
- 12 Pages
Research on Breakfast Cereal

Submitted for partial fulfillment of award of Post Graduate Diploma in Management program in the subject of Marketing Research at INMANTEC Business School, Ghaziabad…
- 2992 Words
- 12 Pages
Good Essays

Read More
Powerful Essays
Dove Unilever
- 1792 Words
- 8 Pages
Dove Unilever

Today, there are a plethora of options available from shampoos and conditioners to hair dyes and post wash products. I focus on the shampoo segment, which is considered to be one of the fastest growing segment in the hair care industry. Shampoo industry is estimated at Rs 14 bn and is growing at an average rate of 20% per annum. According to AC Nielsen, shampoo is one of the fastest growing categories within FMCG sector and is expected to grow at 25% per annum in the coming years.…
- 1792 Words
- 8 Pages
Powerful Essays

Read More
Good Essays
Evo Water Killer Dry Shampoo: A Marketing Plan
- 970 Words
- 4 Pages
Evo Water Killer Dry Shampoo: A Marketing Plan

The product selected for analysis is Evo Water Killer Dry Shampoo. Before developing a detailed marketing operational plan, it is of great necessity to firstly clarify the situation faced by the entire shampoo industry. In terms of the macro-environment for shampoo industry, the environmental and technological factors from PESTLE model are the two most influential ones for shampoo manufacturers. Known as a FMCG product with relatively low prices and stable market demand, shampoo business are less influential by political, economic, social and legal factors. In comparison, technological factor is important as the R&D expenditure on shampoo chemical composition or formula substantially determines its quality and functionality. On the other hand, environmental factor is crucial for its correspondence to the increasing embracement by consumers to environmentally friendly product. Survey Monkey (2015) found that 35% of consumers are very likely to spend more money on products that are better for the environment, and 56% of respondents are at least moderately willing to spend more for environmental contribution. Similar research evidence was also revealed by Environmental Leader (2013), highlighting an increasing consumer trend of welcoming the environmentally friendly product. Based on such market opportunity identified, the strength of Evo Water Killer Dry Shampoo such as the saving of time, labour and water consumption can be used to capture the market attention. Such strength is also a result of technological input and can be seen as a technological point of difference. The weakness of Evo Water Killer Dry Shampoo is however the low brand awareness in the market. This problem could be further deteriorating with the threat of fierce market competition by existing big brands such as Dove and Johnson.…
- 970 Words
- 4 Pages
Good Essays

Read More
Satisfactory Essays
Stress in Call Center Sales
- 5758 Words
- 24 Pages
Stress in Call Center Sales

We are very thankful to everyone who all supported us, for we have completed our project effectively and moreover on time. We are equally grateful to our instructor Sir “RAJA RUB NAWAZ”. He gave us moral support and guided us in different matters regarding the topic. He had been very sincere with us in every section of our course and has helped us in every possible manner. His words of wisdom will always be remembered, and I am convinced that the knowledge of “Methods of Business Research” that he has imparted would go a long way in helping us all through our professional career.…
- 5758 Words
- 24 Pages
Satisfactory Essays

Read More
Best Essays
Consumer Behavior of Rural Person
- 5696 Words
- 23 Pages
Consumer Behavior of Rural Person

Prof. (Dr.) S L Gupta & Arun Mittal Abstract The Fast Moving Consumer Goods (FMCG) sector is very important for Indian economy. This sector touches every aspect of human life. The FMCG companies are now encashing that opportunity. In rural India, this is the fact about the consumers that their income is increasing and the lifestyles are changing. There are as many middle-income households in the rural areas as there are in the urban. Thus the rural marketing has been growing steadily over the years and is now bigger than the urban market for FMCGs. Globally, the FMCG sector has been successful in selling products to the lower and middle-income groups. Many companies including MNCs and regional players started developing marketing strategies to capture the rural market in depth by using innovative and modern marketing techniques. There is no doubt that consumers in rural markets should be treated differently from urban consumers because they are different on the basis of many variables. Present study is focused on understanding the various aspects of consumer behaviour and brand preference in rural market.…
- 5696 Words
- 23 Pages
Best Essays

Read More

Related Topics