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Task 3 P3

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Task 3 P3
TASK 3 :
P5 – EXPLAIN HOW AND WHY GROUPS OF CUSTOMERS ARE TARGETED FOR SELECTED PRODUCTS.

Product 1 :
Café Latte

Target Market:
People who like coffee and people ages and above.

Price:
The prize will vary in the cup size.
Tall – AED 15
Grande – AED 17
Venti – AED 19

Place:
Distributors:
The product is available in Coffee House at Deira.

Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social media.
Product 2 :
Caramel Frappuccino

Target Market:
Coffee Lovers . People ages from 16 and above.

Price:
The price may vary from the cup size.
Tall – AED 19
Grande – AED 21
Venti – AED 23

Place:
Distributors:
The product is
…show more content…
Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social media.

Product 5
Chocolate Hazelnut Cake

Target Market:
Customers who love chocolate. People ages 15 and above.

Price:
For one slice of Chocolate Hazelnut Cake are AED 28 and the price of the whole cake AED 145.

Place:
Distributors:
The product is available in Coffee House at Deira. Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social media.

Product 6
Bacon, Egg and Cheese on French Toast.

Target Market:
Customers who go to work or school early and want to eat breakfast. People ages 15 and above.

Price:
The breakfast meal price is AED 12 and if you want coffee with it, the price will be AED 15.

Place:
Distributors:
The product is available at Coffee House at Deira. Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social

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