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Target's International Marketing Strategy

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Target's International Marketing Strategy
Promotion across the global based on capturing different consumers of various markets.

Adjust the pricing of products based on geographic area, to meet the needs of consumers while maintaining a positive margin in revenue.

Ensure that the distribution of product on a global scale is reliable prior to store front opening.

On a global scale, Target should create promotions that are different between markets and consumer needs. Target would promote different style and brands of apparel in Chine for say than they would in the US, thus creating different promotions and deals will lead to a more revenue and customer traffic. Another way Target can strengthen their product is by adjusting the price according to the average income of

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