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Target's Entry Into Mexico

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Target's Entry Into Mexico
For its entry into Mexico, Target needs to take different approach for promoting. I agree with you that overcoming with the language barrier and the competition like Wal-Mart will be the main concern. Target is a very successful in the U.S. but using the same branding and promoting strategies might not work. There are significant income and cultural differences between the United States and Mexican markets therefore the company needs to have operational expertise in the Mexican market. Target will have to partner up with some largest Mexican retailer. Having those relationships would help understand the local taste preferences and it could overcome language barrier. Also I agree with you that hiring proper marketing team will help with target
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