Unit 2 Assignment
GB570 Managing the Value Chain
August 12, 2012
Target’s Supply Chain
The Dayton Company president, Douglas J. Dayton, sought to “draw upon the company’s vast wealth of department store experience” in an effort to “combine the best of the fashion world with the best of the discount world” to create a store where a consumer could find quality merchandise at discounted prices (. After following a desire to shift from a family operated business, in 1962 The Dayton Company formed Target Corporation in 1962. The following paper will outline Target Corporation’s supply chain. The intricate relationship between the demand chain and supply chain will be analyzed. All information will be reviewed to determine if the supply chain is capable of meeting and maintaining supply chain expectations.
Overview of Target’s Supply Chain “Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our ‘Expect More. Pay Less.’ brand promise” (Target, 2013). Their supply chain stands out among the rest as being one of the best designed supply chains in the retail industry. Target focuses on increasing global networking, offering a trendy product and clothing line, and including value added services, such as Starbucks, to create brand distinction. Target actively engages in supplier diversity and consistently seeks out “certified diverse suppliers who can provide innovative, competitively priced goods and services, foster community and economic development, and enhance our ability to deliver shareholder value” (Target, 2013). The idea is that this will reduce inventory lead times, lower product wholesale costs, and deliver inventory consistently to the stores, thus improving their product and service specification (Walters & Rainbird, 2007, p.155). This
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