Target Research Paper

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Target Target Corporation bears the strong imprint of its founder, George Draper Dayton. Target is a company focused exclusively on general merchandise retailing. Their principal operating strategy is to provide exceptional value to consumers through multiple retail formats ranging from upscale discount and moderate-priced to full-service department stores. Target Corporation is the fourth largest retailer in the United States, operating 1,556 stores in 47 states. Target Stores are the number two discount retailer in the country, trailing only Wal-Mart Stores, Inc., and has distinguished itself from its competitors by offering upscale, fashion-conscious products at affordable prices. Target tries to trend products offerings to the market. They describe themselves as "a cheap department store", not just a discount to be. Nearly everyone is at least somewhat familiar with Target stores; the famous bullseye logo is identifiable all across the United States. With the motto "Expect More, Pay Less", the company suggests that customers can expect more of everything, at more reasonable prices. Target 's commitment to the consumer, as well as it 's employment consideration and management style led Fortune Magazine to name it as one of the Most Admired Companies in 2005 The Target Corporation prides itself on their department store roots with a constant obligation to great prices and stylish originality. Targets mission is to, “make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise. The main focus of every Target store is the customer, whom the corporation refers to as a "guest", making them feel more personal. Each guest can expect to walk into a clean, organized, and easy to navigate store with "high quality, stylishly items plus all the essentials for his and her life. The company also has a


Cited: "Target : Company : Company." Target Corporation. Web. 23 Apr. 2010. . "Target Corporation - Knowmore.org." Knowmore.org - Question Your Goods. Vote With Your Wallet. Web. 24 Apr. 2010. . "Target Corporation: Culture, Values and Assumptions." Homework Help from BrainMass. Web. 24 Apr. 2010. . "Target Named One of the "Worlds Most Ethical Companies" / Target Corp." Pressroom Home / Target Corp. Web. 24 Apr. 2010. .

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