Target Research

Topics: Facebook, Pharmaceutical industry, Social media Pages: 3 (1222 words) Published: September 12, 2014

Individual Research Proposal
Introduction
In this day and age, we cannot deny that technology is a key aspect of our daily lives and has definitely made our lives more efficient and convenient in several aspects. 61 million individuals are using mobile phones for health related topics, 29 million patients exchange emails with physicians, and 9 million consumers use health communities online (Nicole Lucarelli). However, many pharmacies are currently not exploiting technology to benefit their companies to their fullest potential. It is thus essential that technology is embraced to allow pharmacies to gain a better understanding of their customers and their needs. After doing research in the technology area, I have found several methods in which pharmacies are adapting to improve their businesses. These include creating phone applications, the use of social media, utilizing and analyzing their patients’ data and the use of cloud storage. Through our past meetings, I understand our group does not want to move in the direction of improving Target’s phone applications due to the technicalities involved. In view of our short time span to work on Target’s case, as well as our familiarity with social media platforms, I propose that we look into the use of social media and the collection and analysis of patients’ data. Social Media

The power of social media is evident in the statistics and the results it produces. In the recent years of marketing, 93% of marketers use social media for their business (Pelser), reflecting a major shift in direction in how companies advertise and publicize. 47% of Americans say that Facebook has a greater impact on their purchasing behavior (Beld) and 80% of Facebook users prefer to connect with brands on Facebook (Pelser). 57% of marketers have acquired customers via their blogs and 52% of consumers say blogs impacted their purchasing decisions (B2B Inforgraphics). In addition, only 11% of Americans trust the Pharma Industry...
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