Target Marketing Plan
Section One
Major Competitors
Target, as well as their major competitors, is in the Variety, Discount Store Industry. Their competitors are greater and larger in terms of size. Their competitors are Costco Wholesale Corporation, Wal-Mart Stores. Target operates 1682 stores in 49 states, 34 distribution centers, 23 Super Targets, 439 pharmacies and 8 multi-level stores. Costco Wholesale, one of the largest membership warehouse club chains in the world today, it operates 550 locations. Wal-Mart operates 971 discount stores, 2,447 supercenters, 132 neighborhood markets, and 591 Sam clubs in the United States.
Target focuses on the hottest trends in merchandise and on everyday basic family needs such as general merchandise, including consumables and commodities; electronics, entertainment, sporting goods, and toys; apparel and accessories; and home furnishings and decor, as well as a line of food items primarily under the Target and Super Target brands. It also sells its merchandise under private-label brands, including Archer Farms, Boots & Barkley, Choxie, Circo, Durabuilt, Embark, Garden Place, Gilligan & O 'Malley, Itso, Kaori, Market Pantry, Merona, Playwonder, Room Essentials, Sutton and Dodge, Target Brand, Target Home, Trutech, Vroom, Wine Cube, and Xhilaration. Target Corporation also offers merchandise through programs, such as ClearRx, GO International, and Home Design Event. In addition, it markets its merchandise under licensed brands comprising C9 by Champion, Chef mate, Cherokee, Converse One Star, Eddie Bauer, Fieldcrest, Genuine Kids by Osh Kosh, Kitchen Essentials by Calphalon, Liz Lange for Target, Michael Graves Design, Mossimo, Nick & Nora, Perfect Pieces by Victoria Hagan, Sean Conway, Simply Shabby Chic, Smith & Hawken, Sonia Kashuk, and Thomas O 'Brien. Target Corporation also operates in-store amenities, such as Food Avenue, Target Clinic, Target Pharmacy, and Target Photo, as well
Major Competitors
Target, as well as their major competitors, is in the Variety, Discount Store Industry. Their competitors are greater and larger in terms of size. Their competitors are Costco Wholesale Corporation, Wal-Mart Stores. Target operates 1682 stores in 49 states, 34 distribution centers, 23 Super Targets, 439 pharmacies and 8 multi-level stores. Costco Wholesale, one of the largest membership warehouse club chains in the world today, it operates 550 locations. Wal-Mart operates 971 discount stores, 2,447 supercenters, 132 neighborhood markets, and 591 Sam clubs in the United States.
Target focuses on the hottest trends in merchandise and on everyday basic family needs such as general merchandise, including consumables and commodities; electronics, entertainment, sporting goods, and toys; apparel and accessories; and home furnishings and decor, as well as a line of food items primarily under the Target and Super Target brands. It also sells its merchandise under private-label brands, including Archer Farms, Boots & Barkley, Choxie, Circo, Durabuilt, Embark, Garden Place, Gilligan & O 'Malley, Itso, Kaori, Market Pantry, Merona, Playwonder, Room Essentials, Sutton and Dodge, Target Brand, Target Home, Trutech, Vroom, Wine Cube, and Xhilaration. Target Corporation also offers merchandise through programs, such as ClearRx, GO International, and Home Design Event. In addition, it markets its merchandise under licensed brands comprising C9 by Champion, Chef mate, Cherokee, Converse One Star, Eddie Bauer, Fieldcrest, Genuine Kids by Osh Kosh, Kitchen Essentials by Calphalon, Liz Lange for Target, Michael Graves Design, Mossimo, Nick & Nora, Perfect Pieces by Victoria Hagan, Sean Conway, Simply Shabby Chic, Smith & Hawken, Sonia Kashuk, and Thomas O 'Brien. Target Corporation also operates in-store amenities, such as Food Avenue, Target Clinic, Target Pharmacy, and Target Photo, as well
Cited: TGT: Profile for TARGET CP - Yahoo! Finance. (n.d.). Retrieved March 25, 2009, from http://finance.yahoo.com/q/pr?s=TGT Foundation