Target Market Jugos Del Valle
TARGET MARKET JUGOS DEL VALLE
The target market of Jugos Del Valle is the group of customers that we will specifically, careful selection will be crucial for an effective marketing mix.
It has had four main guidelines based on our market research.
1. The target market must be matched to achieve the goals of Jugos del Valle and must go outside with the image of it.
You will not be able to sell juice to people who are not looking for a healthy life to reach a mass market for this is the essential image of Jugos Del Valle.
2. It should seek to match the market opportunity with company resources.
No exaggerated invest large sums of money on advertising campaigns to become as well known as Hit juices, instead the company should match its limited resources of the marketing mix for the market trying to reach.
3. Jugos Del Valle sought thus reaches its maximum utility.
Jugos del Valle to look for different markets to produce enough sales volume at minimum cost to obtain a higher utility level.
4. It sought a market in which the number of competitors is minimal.
Jugos Del Valle entered a relatively saturated market competition, however, has the competitive advantage is that you have to remove the natural allowing customers to existing businesses as Jugos Hit.
After looking in detail these four patterns, it was observed that the market opportunity for a company is very limited, which requires the assessment of available markets for Jugos Del Valle.
Jugos Del Valle is a brand different since been introduced completely new products in its category, it has 100% juice without added sugar fortified with vitamin C and preservatives, for which it has been determined that the best target market for Jugos Del Valle are families, children and athletes as they all are on the lookout for products that tend toward the natural characteristic of this brand.
* Family
It has been established that the family is one of our target market
The target market of Jugos Del Valle is the group of customers that we will specifically, careful selection will be crucial for an effective marketing mix.
It has had four main guidelines based on our market research.
1. The target market must be matched to achieve the goals of Jugos del Valle and must go outside with the image of it.
You will not be able to sell juice to people who are not looking for a healthy life to reach a mass market for this is the essential image of Jugos Del Valle.
2. It should seek to match the market opportunity with company resources.
No exaggerated invest large sums of money on advertising campaigns to become as well known as Hit juices, instead the company should match its limited resources of the marketing mix for the market trying to reach.
3. Jugos Del Valle sought thus reaches its maximum utility.
Jugos del Valle to look for different markets to produce enough sales volume at minimum cost to obtain a higher utility level.
4. It sought a market in which the number of competitors is minimal.
Jugos Del Valle entered a relatively saturated market competition, however, has the competitive advantage is that you have to remove the natural allowing customers to existing businesses as Jugos Hit.
After looking in detail these four patterns, it was observed that the market opportunity for a company is very limited, which requires the assessment of available markets for Jugos Del Valle.
Jugos Del Valle is a brand different since been introduced completely new products in its category, it has 100% juice without added sugar fortified with vitamin C and preservatives, for which it has been determined that the best target market for Jugos Del Valle are families, children and athletes as they all are on the lookout for products that tend toward the natural characteristic of this brand.
* Family
It has been established that the family is one of our target market