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Target Corporation's Racetrack-Store Model

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Target Corporation's Racetrack-Store Model
“Racetrack” store model was introduced by Target Corporation in the year of 1975. This is to make sure there is a consistency from store to store. In order to display more products in store, passageways are added in between the perimeters so that customers could find the products easily and provide more space for the staff to display their stocks on shelf.
Till now, Target Corporation still using “racetrack” layouts, it’s a combination of grid layout and freeflow layout. A clear visual of a store could provide a pleasant shopping environment to the consumers (Target Corporation, 2013)
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