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Target Corporation: a Capital Budgeting Analysis

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Target Corporation: a Capital Budgeting Analysis
Target Corporation: A Capital Budgeting Analysis

Target Corporation was founded in 1902 and headquartered in Minneapolis, Minnesota. Target Corporation operates general merchandise and food discount stores throughout the United States. The company’s products range from household essentials, to electronics, to toys, to apparel and accessories, to home furnishings, to food and pet supplies. Most of the merchandise is sold under Target and SuperTarget trademarks, but it also sells under private-label brands, such as Archer Farms, Circo, Merona, and Room Essentials. The company also offers merchandise through programs like ClearRx, Great Save, and Home Design Event. Additionally, Target markets its merchandise under license and designer brands such as Eddie Bauer, Converse One Star, Michael Grace Design, and Mossimo. Target Corporation also operates in-store amenities like Target Café, Target Clinic, Target Pharmacy, and Target photo, along with leased or licensed departments such as Pizza Hut, Portrait Studio, and Starbucks. Target markets its products through a network of distribution centers, third parties, and its online shopping site. The corporation provides credit to qualified guests through its branded credit cards, which include Target Visa and the Target Card. As of June 2, 2010 it operates 1,740 stores in 49 states and the District of Columbia. Target’s biggest competitor is WalMart which competes on price rather than quality. Target’s main goal is to have the largest market share in America.

SWOT Analysis
STRENGTHS
Well known after WalMart; one of the most recognized logos
One of the largest/most competitive retail company
Appealing shopping environment
Ability to anticipate demands of the customers and ability to provide high quality/innovative product
Up-to-date technology that can cater to fast changing management trends and marketing operations
Competitive practice in maintaining human resources
Strong environmental commitment
Focus on
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