Target

Topics: Television advertisement, Marketing, Infomercial, Advertising / Pages: 26 (6490 words) / Published: Oct 31st, 2013
To:
Gregg Steinhafel
Chairman, President and CEO of Target Corporation

Prepared By:
OnPoint Consulting
Charles Buzzelli
Alexandra Carhart
Anthony Knaver
Danielle Mandich
Michael Serbin
Tim Troutman

November 29, 2012

1275 E. 10th St.,
Bloomington, IN 47406

Gregg W. Steinhafel, CEO
Target Corporation
1000 Nicollet Mall
Minneapolis, MN 55403

SUBJ: TARGET MARKET

Dear Mr. Steinhafel,

OnPoint Consulting is excited to have the opportunity to address some of the challenges that Target is currently facing with their sales of male apparel. We are proud to propose a new direction in marketing strategy that aims to increase Target’s profitability.

We have gathered and prepared for you a valuable analysis of Target’s current marketing strategy, and the weaknesses and opportunities available with it. Throughout this report, you will see that the extensive research we have conducted points to an immense opportunity for Target to seize upon in men’s apparel. We are excited to reveal a new marketing approach towards males via television advertisements that has the potential to greatly increase overall profitability.

OnPoint Consulting would like to thank Professor Sklar for her assistance with our research and report. Please feel free to contact OnPoint Consulting by email at consulting.onpoint@yahoo.com with any further questions or concerns. We would be happy to answer them and look forward to meeting with you in the near future to follow up and discuss how we should proceed.

Best regards,

OnPoint Consulting

Executive Summary…………………………………………………………………………………..1
A Window of Opportunity…………………………………………………………………………2
Successful Apparel Department……………………………………………………………….3 Women at Target……………………………………………………………………………….3
Today’s Economy……………………………………………………………………………………...4 The Stay-At-Home

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