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Target
Target Corporation
Arthur S. Camua Jr.
University of Phoenix
Management
MGT/521
Professor Mr. Jeffrey Gordon
December 13, 2012

Target Corporation
Target Corporation is one of America’s biggest corporations according to Fortune 500. Target is a retailer that operates general merchandise and food discount stores. Being one of the biggest and one of the leading retailers in the America, Target enjoys a strong market position to promote market opportunities and adds to their bargaining power. Here are the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of Target Corporation.
Strengths
1. Advance technology increased customer preference for Internet shopping. 2. Target Corporation continues to expand by announcing their plan to open more stores in Chicago, Seattle, and Los Angeles. 3. Target Corporation is the second biggest concession retailer in United States. 4. Target Bulls eye logo is recognize by Ninety-seven percent of American consumers. 5. Target is the leading gift card seller than any other retailer in the United States. 6. Target is opening 220 stores in Canada, which is the first international expansion.
Weakness
1. Target stores do not sell firearms and tobacco products. 2. Target settled to decrease their transactions on all supplies having polyvinyl chloride. 3. Target Corporation received criticism and controversy from members of the gay and lesbian community for their donations to anti-gay groups. 4. Negative publicity in 2004, when Target decided to block Salvation Army from seeking donations at its stores. 5. Target Corporation does not have the advantage competitively due to higher prices than other retailers do.
Opportunities
1. Corporation ranked at number 38 in Fortune 500 as of 2012 (Fortune, 2012). 2. Target ranked number 64 on Corporate Responsibility Magazine list of 100 Best Corporate Citizens (CRM, 2012). 3. Target ranked number 25 on Fortune


References: Bloomberg BusinessWeek. (2012). Civics lesson. Retrieved from http://images.businessweek.com/slideshows/2012-11-08/civics-lessons CR’s Magazine Carbon Disclosure Project. (2012). Carbon reductions generate positive ROI. Retrieved from https://www.cdproject.net/en-US/Pages/HomePage.aspx Costco Wholesale DiversityBusiness.com. (2012). Top 50 organizations for multicultural business opportunities. Retrieved from http://www.diversitybusiness.com/news/supplierdiversity/45201282.asp DiversityInc Dow Jones Sustainability Indexes. (2012). Annual review 2012. Retrieved from http://www.sustainability-indexes.com/review/annual-review-2012.jsp Duff, V Ethisphere. (2012). 2012 world’s most ethical companies. Retrieved from http://www.ethisphere.com/wme/ Fortune Magazine Human Rights Campaign. (2012). Corporate equality index. Retrieved from http://www.hrc.org/corporate-equality-index/#.ULdSJKUWFFI King, W Light, J. (2012). Ideal employer list. Retrieved from http://online.wsj.com/article/SB10001424052748703512404576208702115862760.html?mod=WSJ_Careers_CareerJournal_4 McClimans, F Newsweek Magazine. (2012). Green rankings 2012: U.S. companies. Retrieved from http://www.thedailybeast.com/newsweek/2012/10/22/newsweek-green-rankings-2012-u-s-500-list.html Smith, J Target Corporation. (2012). About Target. Retrieved from https://corporate.target.com/about/ USHCC WBENC. (2012). Top corporations. Retrieved from http://www.certain.com/system/profile/web/index.cfm?PKwebID=0x2781614178&varpage=agenda Walmart Corporation Working Mother Media. (2012). 2012 best companies for hourly workers. Retrieved from http://www.workingmother.com/best-companies/2012-best-companies-hourly-workers
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