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Tapsihan

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Tapsihan
KAHITSAN
(Sizzling Tapsihan)

By: Camille Hazel Diaz

To: Ms. Girlie L. Fernandez

A thesis submitted in Partial Fulfillment of the requirements for the bachelor of Science in Business Administration Major in Marketing Management

ABE International Business College-Fairview

March 20, 2013

INTRODUCTION
Tapsilog" is an original dish of the Filipinos which became a favorite since it was first created. "Tap" means tapa, "Si" means sinangag or fried rice and "Log" for itlog or egg. This kind of food is popular for Filipinos due to its tenderness and tastiness with the combination of fried rice and egg. Kahitsan is small eatery concept offering high quality yet affordable traditional Filipino food. It was originated from the word "Kahit Saan", the word we used to hear every time we ask someone where they want to eat. This concept was build to let the people know that Kahit Saan also exist as a small eatery providing wide varieties of filipino dishes. Kahitsan is located at the eastern end of Claro M. Recto Avenue due to high density of colleges and universities found in the area. It serves a variety of mouth-watering Sizzling Silog Meals such as TapSiLog, ToSiLog, CornSiLog, SigSiLog, PorkSiLog, BurgerSiLog, HotSiLog, ChixSiLog, and LongSiLog with a combination of Bulalo Soup. The gravy made it even more delicious and serves it on a sizzling plate. We offered a delicious and affordable price that gives a satisfaction to our customer that they surely get what they paid off.

THESIS STATEMENT
Nowadays, people tend to eat outside due to busy days. Some students were not able to bring their own "baon" especially colleges. KahitSan provides services to valuable customers. Our main target market are students and other professionals who work near into our location. Kahitsan maintains product consistency to provide the customers the same high quality they received every time they go to our place. Our strategy is to build



Bibliography: http://www.bplans.com/healthy_restaurant_business_plan http://www.entrepreneur.com.ph/board/index.php?action=search2 http://en.wikipedia.org/wiki/University_Belt

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