Tapestry Segmentation Case Study

Customer Profile Using tapestry segmentation, we found a large market of people that involve health and fitness in their day-to-day lives. The two biggest segments involved with health and fitness are the Urbanization group and the Suburban splendor group. The Urbanization group is identified as being the most affluent out of all the segments. This relates to our business, because in order to afford a luxurious membership for a combined spa and gym, you need to have a successful and consistent income. The community that is involved with the Urbanization group stays active by going walking, or jogging and they workout in clubs or other facilities. The Suburban Splendor group consists of residents of growing suburban neighborhoods that are predominantly white and 8 out of 10 of these families are married
Looking into specific data to target the right consumers is going to be very significant in this research. A consumer that is always looking for the healthy option in products, whether it being with food, health and beauty products, or even supplements. These types of people who go out of their way to get the most healthful options are going be religious gym and spa goers. Why? Because, this type of person cares a lot about their body, he or she treats their physique as if it were a temple. Given that, this type of person is willing to invest a certain amount of money into activities, or services to promote wellness to their body, and even in extreme situations, pour money into these types of things. As researchers, finding out what areas of the community are interested in these products and services is feasible information. Los Angeles is a huge city and since there is unlimited diversity within it, so as a business, finding the exact location to place it is going to determine whether it becomes successful, or