Tapal Danedar Marketing Mix
STATEMENT OF CONTRIBUTION
Our Second assignment regarding our chosen brand, Tapal Danedar was a majorly joint effort on the part of all the group members. Initially, Maham had the contact at Tapal and so we had chosen this brand. We had interviewed the Assistant Brand Manager for our first assignment and we also asked her questions regarding this assignment. We had two group meetings in which we discussed what each group member has to do and allocated 2 questions to be answered by each group member (8 questions between 4 members). We conducted research online collectively again and utilized some previously found statistics too. Areej typed the out the interview notes which helped all group members in answering the allocated parts of the assignment along with this statement of contribution. Maham made the cover page, table of contents, and formatted the entire report when it was complete. Ahsan and Ali proofread everything and got our assignment binded.
TABLE OF CONTENTS
Product attributes 4
BRAND LIFE CYCLE STAGE 6
MARKET SEGMENTATION OF THE BRAND 8
TYPE OF PRODUCT 9
FACTORS CONSIDERED WHILE PRICING AND PRICING STRATEGY 10
DISTRIBUTION CHANNEL 11
DESIGNING THE CHANNEL 12
MEETING THE CHALLENGES IN FACING CHANNEL MEMBERS 14
BIBLIOGRAPHY 15
Product Attributes
Tapal Danedar and Family mixture are the largest selling tea brands of Pakistan. The brand was born from its inherent granular ingredient. Currently, the brand name has become generic and was even used later by Lipton, after which Tapal launched its own campaign called Asli Tapal Danedar. In this way, the brand now represents a different product category.
Danedar’s features add value to its product because the blend consists of well made premium quality Kenyan BP1s (granules). Each component of Danedar blend is carefully selected to provide a lovely looking leaf appearance that is neat, black and grainy. Tapal well understands the taste of the tea
Our Second assignment regarding our chosen brand, Tapal Danedar was a majorly joint effort on the part of all the group members. Initially, Maham had the contact at Tapal and so we had chosen this brand. We had interviewed the Assistant Brand Manager for our first assignment and we also asked her questions regarding this assignment. We had two group meetings in which we discussed what each group member has to do and allocated 2 questions to be answered by each group member (8 questions between 4 members). We conducted research online collectively again and utilized some previously found statistics too. Areej typed the out the interview notes which helped all group members in answering the allocated parts of the assignment along with this statement of contribution. Maham made the cover page, table of contents, and formatted the entire report when it was complete. Ahsan and Ali proofread everything and got our assignment binded.
TABLE OF CONTENTS
Product attributes 4
BRAND LIFE CYCLE STAGE 6
MARKET SEGMENTATION OF THE BRAND 8
TYPE OF PRODUCT 9
FACTORS CONSIDERED WHILE PRICING AND PRICING STRATEGY 10
DISTRIBUTION CHANNEL 11
DESIGNING THE CHANNEL 12
MEETING THE CHALLENGES IN FACING CHANNEL MEMBERS 14
BIBLIOGRAPHY 15
Product Attributes
Tapal Danedar and Family mixture are the largest selling tea brands of Pakistan. The brand was born from its inherent granular ingredient. Currently, the brand name has become generic and was even used later by Lipton, after which Tapal launched its own campaign called Asli Tapal Danedar. In this way, the brand now represents a different product category.
Danedar’s features add value to its product because the blend consists of well made premium quality Kenyan BP1s (granules). Each component of Danedar blend is carefully selected to provide a lovely looking leaf appearance that is neat, black and grainy. Tapal well understands the taste of the tea