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Taobao‘s marketing
E-commerce in China:Taobao
Group SIX
The report on an E-commerce company-Taobao, researching on its web-pages, operates strategies, products and business model. Assessing its success in China on-line trading market and proposing business strategies featuring IT that help improve its performance.

By Xiaochen,Li; Bingtian,Zhang; Tianshu,Lu; Hui,Niu;
Yuguo,Hou;

Lin,Zhu

Table of Contents
Introduction............................................................................................................................... .3
Taobao Information Systems Strategic Alignment .................................................................. 4
Business Strategies of Taobao’s E-commerce ........................................................................... 5
SWOT Analysis of Taobao......................................................................................................... 6
Payment security........................................................................................................................ 8
Credit Valuation ......................................................................................................................... 9
Credit Rating............................................................................................................................ 13
Decision Support Function of Taobao ..................................................................................... 16
Information Asymmetry in e-commerce.................................................................................. 19
Conclusion ............................................................................................................................... 21
Appendix.................................................................................................................................. 23
Bibliography


Bibliography: Shi Liangping. (2003) Business bank credit risk management [J]. 15-16. Wen Xing. (2007) Information technology and online-trading. NanJing university Zhao Xiaodong, Zhen Tao, (2003) personal credit rank evaluation model based Carr – Brown, J. 2005. “NHS chaos exposed by new e-mails”. The Sunday Times. Henderson, John, C., Venkatraman, N. (1999) “Strategic Alignment: Leveraging Information Technology for Transforming Organizations” Luftman, J and Brier, T. (1999). “Achieving and Sustaining Business-IT Alignment” California Management Review Holsapple,W.C. and Xue,Y. (2010) Taobao-A decision support system, Service Systems and Service Management, PP.1-5 Case, 709456-PDF-ENG. Oberholzer, G.F. and Wulf, J. (2009) Alibaba’s Taobao (B), Harvard Business School Case, 709457-PDF-ENG. McKnight, D.H., Choudhury,V., et al. (2003) Developing and validating trust measure for E-commerce: An integrative typology, Information Systems Research,13(3), Shim, J.P., Warkentin, M., et al. (2002) Past, present, and future of decision support technology, Decision Support Systems, 33(2), pp.111-126 Research (2009): Online shopping market sales reached RMB 46.7 billion in 2009 - Gowth rate slowing down [online] available from [02 March 2012] IResearch (February 12, 2009): Online purchase sales reached RMB1,600 per Yang Z.H. (2010) ‘Study on the Strategies for Promoting the After-sales Service in C2C E-commerce’
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