Tanglewood Case 7

Topics: Decision making, Standardized test, Candidate Pages: 6 (1769 words) Published: October 31, 2014
Tanglewood Case 7 Report

Tanglewood is currently in need of a new manager for their flagship store in Spokane. 20 individuals were contacted as potential candidates, with internal candidates contacted via referrals by regional managers and external candidates that were based on nominations from corporate offices. A total of 10 candidates have taken up the application. The company is in possession of their resumes, retail knowledge tests, standardized test scores from the Marshfield Applicant Exam, biographical data, and two personality dimensions tests. This information will be used in determining the company’s choice for the position.

The importance of the position is relevant in the decision making of the company. The Spokane branch of Tanglewood is the largest store in the entire chain, with almost double the floor space of other stores. The store appearance is also different from the other branches, as the store is only a few blocks away from the original Tanglewood store. It is one of the most elaborately designed stores, with numerous features such as an open kitchen restaurant, an outdoor area with a rock climbing wall and a live kayak simulator, and quarterly demonstrations of the latest clothing options. The Spokane branch, with these features, has shown to be a very profitable venture in the recent years.

Another major reason for the importance of the managerial position is that the store is used as a primary testing ground for new products. Since the store is located at the outer edge of Spokane, majority of their customers are from suburban areas. However, the store’s size and features entice urban and rural customers as well. This allows the Spokane branch to be the ideal location for new product testing, mainly because of the representation of their customers can be found here. This also means that the managerial load at the store is closely related to corporate marketing, which requires an experienced manager who understands the process of marketing and promotions.

SELECTION PLAN
In choosing the right applicant for the position, a KSAO analysis will be done in order to determine the applicant who has the best fit for the organization and the position. The position at Spokane requires a manager who has already had previous retail experience considering the uniqueness of the Spokane store. It has more features compared to the other branches, thus requires a manager who is capable of managing different business types at once. We also want to find a manager who is able to communicate effectively, considering that the Spokane branch caters to a very diverse customer base consisting of clients coming from urban, suburban, and rural areas.

Five main aspects of the application will be looked at: Biodata, the Marshfield Applicant Examination, Retail Knowledge, conscientiousness, and extraversion (Table 2). Table 1 shows the major KSAO categories we are considering and which assessment method is able to measure the ability of the applicant to fulfill that KSAO category. From the major KSAO categories, the most important for the job position are interpersonal skills, flexibility in dealing with changing job demands, and judgments, priority setting, and decision making ability. These KSAOs are seen to be vital in performing well in the job position given the diversity of both features and customer base of the Spokane branch.

Table 1: KSAO Selection for Tanglewood – Spokane
Major KSAO CategoryNecessary for Selection (Y/N)BiodataApplicant ExamRetail KnowledgeConscientiousnessExtraversion Ability to follow oral directions/listening skillsYXX
Ability to read and understand manuals/guidelinesYX
Ability to perform basic arithmetic operationsYX
Ability to organizeYX
Judgements/priority setting/decision-making abilityYXX Oral communication skillsYXX
Written communication skillsYX
Interpersonal skillsYXX
Typing skillsYXX
Knowledge of word...
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