Taking A Look At Gatorade Advertisements

Every Ounce Counts Gatorade is an American sports drink company that has refreshed athletes since 1965. Every year, Gatorade comes out with a variety of new advertisements to sell their product. In this year’s 2017 NFL preview edition of Sports Illustrated, Gatorade features an advertisement that stands out among the rest. Even though Gatorades advertisement in Sports Illustrated was rather simple, the advertisement does a good job of displaying how drinking Gatorade can make you an explosive athlete. Just like J.J. Watt is in the ad. The Gatorade advertisement has a simplistic nature demonstrated by only two combined images and 14 words. Upon first glance the item that is most notable is the phrase “Every Ounce Counts.” This phrase is placed
The advertisement does not feature a bunch of fancy text and a bunch of pictures of people drinking Gatorade. It’s a good thing that Gatorade did not try to overdo this advertisement. If they would have added a bunch of necessary text it would have taken away from the main focus of the advertisement, which is the slogan “Every Ounce Counts.” Likewise, it is also a positive addition that Gatorade did not overflow the advertisement with unnecessary images. The excessive use of images can often times make the advertisement look sloppy and unorganized. The addition of these unneeded images would have taken away from Gatorades main focal point of the advertisement, which is the football player bursting out of the
Even though there are only 14 words in the entire ad, the text is used efficiently. The phrase “Every ounce counts” makes the reader wonder what exactly that means. If the reader looks just to the right of the text the image of J.J. Watt “bursting” out of the Gatorade bottle gives the reader a good idea of what it could mean. It could mean that if you drink Gatorade you will have that extra ounce of energy to make you an explosive athlete. Then the factual text of, “carbs and electrolytes to help you give that extra ounce” gives the reader it’s vividly clear message. This text now tells the reader how drinking Gatorade will help them achieve the goal of giving the extra