Appropriate Entry Modes for the Taj Hotel Resorts and Palaces in the Singapore and Indonesia
Compiled By Tutor Rahul Mahajan MAH10496286
The project is based upon analyzing modes of entry for a leading hotel service provider The Indian Hotels Company Limited into developed nation i.e. Singapore and an developing nation i.e. Indonesia. The city chosen inside Thailand is Bali. Every hotel has to consider the type of clientele it will be serving to, in this project we have chosen leisure clientele for city of Bali and leisure as well as business clientele for city of London.
The Indian Hotels Company Limited
The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asia's largest and finest hotel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.
Taj Hotels Resort and Palaces comprises more than 60 hotels in 45 locations across India with an additional 15 international hotels in the Malaysia, United Kingdom, United States of America, Bhutan, Sri Lanka, Africa, the Middle East and Australia.
Spanning the length and breadth of the country, gracing important industrial towns and cities, beaches, hill stations, historical and pilgrim centres and wildlife destinations, each Taj hotel offers the luxury of service, the apogee of Indian hospitality, vantage locations, modern amenities and business facilities. IHCL operate in the luxury, premium,