taj group of hotels

Topics: Taj Mahal, Hotel, Rajasthan / Pages: 5 (1074 words) / Published: Sep 26th, 2014
STP

Segmentation:
The segmentation of the Taj group of hotels is mainly upon lifestyle and income. It focuses on upper class, luxury, leisure travellers and business professional.
TAJ LUXURY HOTELS:
TAJ PALACE,
TAJ MAHAL,
TAJ BENGAL,
TAJ WEST END
Vivanta by TAJ
Offer finest standard of hospitality & service
Most of Taj's oldest and most prestigious hotels have been retained under this brand.
The Taj Luxury Hotels offer lavish accommodation, gourmet specialty restaurants and bars, fitness centres and spas and well-equipped business and banquet facilities.

TAJ BUSINESS HOTELS:
TAJ PRESIDENT,
TAJ RESIDENCY,
TAJ CONNEMARA,
TAJ BLUE DIAMOND
Offer multi – cuisine restaurants & best business facilities
Taj Business Hotels offer contemporary business facilities and modern conveniences and are located in the heart of India’s key commercial cities and towns.

TAJ LEISURE HOTELS:
TAJ BEACH RESORT,
TAJ CULTURAL CENTRE,
TAJ GARDEN RETREATS Located at beach resorts, palaces, and pilgrim centers etc.
Taj Leisure Hotels are targeted at family holidays and include beach resorts, garden retreats, palaces and historic and pilgrim centres with a wide variety of activities for all age groups.

Apart from these the Taj group of hotels also have segmentation in:
Taj Safaris - The wildlife lodges amidst the Indian national parks and national parks come under this brand label. The brand has modelled on the concept of sustainable eco-tourism.
Ginger - They are the economy hotels of the IHCL group. The Ginger brand has been targeted at "travellers who value simplicity and self-service."

Targeting:

(1) Targeting the most luxurious segment. The brand will have properties on the best locales and attract the most premium customers. Home to the royalty, heads of states, tycoons, captains of industry, corporate nomads, star celebrities, kings & queens and Hollywood royalty, maharajahs and rock stars.

(2) Taj group is also targeting on the

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