Taco Bell's Quesalupa Cheese Commercial

“Cheese In The Shell, Oh My!”
Taco Bell's Quesalupa cheese in the shell, it's going to be than anything you have ever heard of. At least that what Taco Bell wants you to believe with its new product. With them not only airing it on SuperBowl Sunday, but using the appeal to the people and using famous faces, and all different age groups of people, I believe this commercial was effective in making a humor-based advertisement to draw in many hungry bellies.

The Taco Bell commercial is humor based and plays on the appeals of all age groups. It starts out with a few people in their twenties, with a young woman introducing the product by saying cheese in a shell, it's going to be bigger than man buns (men with their hair in buns.) After that, two young men with man buns say “This is going to be bigger than Tinder (dating site)” while the rock song Welcome to the jungle begins playing creating a somewhat anticipating feeling. Immediately after the young man says his line, he poses for a picture for …show more content…
The first one I spotted right away, and that was the bandwagon appeal. The Advertisement makes you believe that everyone is going to like this product, because it's going to be so “big” when it comes out. Also, people of all types and age groups were eating this product including many famous people, which eventually goes into the faulty use of authority. By using Bryan Wilson the Texas Law Hawk, you can automatically tell he knows nothing of this product other than what his stomach feels about it. He is not an expert on whether or not this product will be bigger than drones. The same goes for Giorgio with James Harden's beard, and so on. The last fallacy I found was hasty generalization. Every person shown in the commercial just assumes the product will be bigger than all the examples, without any given explanation, thus, creating many hasty generalizations used throughout the entire