Tables & Chairs Case
Ross (2002) claims that an effective e-supply chain strategy to be implemented require that trading channel partners begin defining the objectives to be pursued by each individual channel node as well as the entire supply chain acting as a unified market satisfying force. It means that Tables & Chairs Company and component suppliers will focus on the same goals and will be mutually supportive.
Figure 1 - Diagram 1: Component Suppliers (threads, screws and Wood) - Tables & Chairs Manufacturer (Assembly Unit) - Customer.
Based on the diagram above, we are going to start with the component supplier’s raw material. For example, the part such as: threads and screws product come from Scotland and the wood comes from Brazil. These products …show more content…
Research by Estublier (2003) the author explains that VPN has an intranet access which it is an internal network behind a firewall that allows only internal users within the company to access it. An extranet access will allow outside partners to have access to the Intranet. It means that the component supplier’s outsiders will have an access to the manufacturer database to see the part orders. This demonstrates that this VPN access can boost the productivity and speed of information between manufacturer and component …show more content…
Tables & Chairs will also implement customer relationship management software to gather customer data quickly such as: checking the exact location of the best customers, age, sex, generating a multitude of reports (Brookings, 2013). This demonstrates that Customer Relationship Management (CRM) is essential for any type or size of business, small businesses that want to expand their business, it is crucial to know who the customers are to develop more assertive strategies, for example: allow customer to keep track of the order which is a nice added value feature.
For this reason, we assume the most compelling benefits of a successful CRM implementation at Tables & Chairs will benefit with better sales, marketing information, improve productivity, enhance customer care, retention and loyalty which has become an increasingly important objective most organizations (Goldenberg,
Figure 1 - Diagram 1: Component Suppliers (threads, screws and Wood) - Tables & Chairs Manufacturer (Assembly Unit) - Customer.
Based on the diagram above, we are going to start with the component supplier’s raw material. For example, the part such as: threads and screws product come from Scotland and the wood comes from Brazil. These products …show more content…
Research by Estublier (2003) the author explains that VPN has an intranet access which it is an internal network behind a firewall that allows only internal users within the company to access it. An extranet access will allow outside partners to have access to the Intranet. It means that the component supplier’s outsiders will have an access to the manufacturer database to see the part orders. This demonstrates that this VPN access can boost the productivity and speed of information between manufacturer and component …show more content…
Tables & Chairs will also implement customer relationship management software to gather customer data quickly such as: checking the exact location of the best customers, age, sex, generating a multitude of reports (Brookings, 2013). This demonstrates that Customer Relationship Management (CRM) is essential for any type or size of business, small businesses that want to expand their business, it is crucial to know who the customers are to develop more assertive strategies, for example: allow customer to keep track of the order which is a nice added value feature.
For this reason, we assume the most compelling benefits of a successful CRM implementation at Tables & Chairs will benefit with better sales, marketing information, improve productivity, enhance customer care, retention and loyalty which has become an increasingly important objective most organizations (Goldenberg,