Ta Energy Case Study

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Topics: Corporation
Global Entrepreneurship - TA Energy (Turkey): A Bundle of International Partnerships

1) Ayhan’s Stake of TA Energy

A) Should Ayhan accept or reject Okan’s proposal to buy out Ayhan’s stake?

He should not accept Okan’s proposal to sell his stake of TA energy to RG Holding. However, he should share his stake with RG Holding by selling half of his stake to them. He should consider to return to RG Holding and develop his future strategies with them by exploiting his network and RG Holding’s resources and capabilities.

Ayhan plans to create more autoproducers in Turkey by maximizing his advantage as an early mover. To achieve his objective, he needs to acknowledge his limits. Although he has a network to bundle contracts to establish an autoproducer. His network can be taken easily by global major
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However, Ayhan worried that International Power Corporation took too many roles in the project. Thus, he decided to search an alternative company and found EC-Italy. EC-Italy has a reputation for construction of autoproducres and their bid was far below what International Power Corporation planned itself. Eventually, International Power Corporation agreed EC-Italy would be a good decision.

Long-term stable customer was a key for the success of the project. Ayhan made a contract with RG Holding to sell 19MW for 10 years. From the purchase contract of RG Holding, he could finance in total $32million from bank loans. The supply of gas and oil was also important to run the power plant. Ayhan made 20 years’ contracts with BOTAS and British Petroleum for the supply at fixed prices. For the opertation of the plant, he made an agreement with International Power Corporation for three years.

By making a network of the reliable partner, constructor and customer, he could finance $32million bank loans. Furthermore, he would be able to continue the autoproducer business with reliable suppliers and a service

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