T-Mobile Case Study

1. What are the various nationwide T-Mobile rates/plans available in your area? In my area T-Mobile offers a few plan options. The various nationwide T-Mobile rates/plans available in my area are the 1 GB plan for $50.00 a month, the 3 GB plan for $60.00 a month, the 5 GB plan for $70.00 a month and the Unlimited plan for $80.00 a month. While T-Mobile states these plans are offered in my area, this is somewhat untrue. After checking their coverage map it shows that coverage is limited at my home. The surrounding area is 4G, but only on my property does it state that they have no coverage. This is an important factor to know whether or not I am going to be able to use my phone in my home.

2. How many different calling plans are available in your area for T-Mobile? Compare and contrast the different plans. In my area I found 4 different calling plans. The first plan I found is $50.00 a month. The plan includes 1 GB 4G LTE Data and unlimited talk, text, and data. The second plan I found is for $60.00 a month. It includes 3 GB 4G LTE Data and unlimited talk, text, and data. The third plan I found is for $70.00 a month and includes 5 GB of 4G LTE Data. This plan includes unlimited talk, text, and data. The
They are doing this by using an everyday low price and by bundling their prices. Their everyday low prices is one thing they are advertising stating that people can save money by using T-Mobile. They are using bundle pricing by combining plans. A customer is able to get their package and add their phone to their plan. Their bundle (as well as other cell phone carriers) bundle talk, text, and data. If they would like to add another phone line to their plan they are able to do that as well for a cheaper fee than buying an entirely new phone line. They also bundle family lines with up to 4 lines. This is appealing to families so they are able to have a cheaper phone bill since each phone line added is cheaper than the