System Proposal for Riordan Manufacturing, Inc.
System Proposal for Riordan Manufacturing, Inc.
Introduction
In reviewing the current and historical sales and marketing information for Riordan Manufacturing, Inc., it became clear that there is a need for a new streamlined system to track the past and present workings of the company. There are past marketing plans being stored in one location in a file cabinet, limiting the personnel that has access to it (Riordan Manufacturing, Inc., 2012). Sales employees are using different methods to track their numbers, in some cases using pencil and paper (Riordan Manufacturing, Inc., 2012). We propose a new cloud based system that will compile all of the past sales and marketing information and current customer contacts and needs. This system will allow employees from all areas and locations access to marketing tools and sales data. Producing this system will allow management to generate periodic reports showing important information regarding the health of the company.
It seems that Riordan stores and maintains documents and files in multiple locations. The use of data management will expand the company’s productivity, by decreasing the man hour time it used to take an employee to conduct searches for the actual file or files that the employee is searching for. Riordan would be able to manage data, text, and document management as a communication simplicity tool. As in any company, data is an informational asset that brings in earnings, investing in data management. Simply spoken, it helps to raise customer relationship management (CRM), while cutting expenses. This type of database will enable increased speeds for locating the products the customers want. It will reduce, considerably, the unauthorized purchases, and improve the efficiency in the operation, helping to also reduce errors in customer purchases.
Part of the restructuring, would involve a need for Riordan implement consolidating software applications for all of the branches. It would create a
Introduction
In reviewing the current and historical sales and marketing information for Riordan Manufacturing, Inc., it became clear that there is a need for a new streamlined system to track the past and present workings of the company. There are past marketing plans being stored in one location in a file cabinet, limiting the personnel that has access to it (Riordan Manufacturing, Inc., 2012). Sales employees are using different methods to track their numbers, in some cases using pencil and paper (Riordan Manufacturing, Inc., 2012). We propose a new cloud based system that will compile all of the past sales and marketing information and current customer contacts and needs. This system will allow employees from all areas and locations access to marketing tools and sales data. Producing this system will allow management to generate periodic reports showing important information regarding the health of the company.
It seems that Riordan stores and maintains documents and files in multiple locations. The use of data management will expand the company’s productivity, by decreasing the man hour time it used to take an employee to conduct searches for the actual file or files that the employee is searching for. Riordan would be able to manage data, text, and document management as a communication simplicity tool. As in any company, data is an informational asset that brings in earnings, investing in data management. Simply spoken, it helps to raise customer relationship management (CRM), while cutting expenses. This type of database will enable increased speeds for locating the products the customers want. It will reduce, considerably, the unauthorized purchases, and improve the efficiency in the operation, helping to also reduce errors in customer purchases.
Part of the restructuring, would involve a need for Riordan implement consolidating software applications for all of the branches. It would create a
References: Riordan Manufacturing, Inc. (2012). Marketing Information System. Retrieved December 16, 2012, from Riordan Manufaturing: https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Riordan/Marketing/MIS.asp