Synopsis of Amul
[pic]
Synopsis
Of
Major Project Report
on
Sales & Distribution Management
Role of Sales and Distribution in AMUL India
Guided By:- Submitted by:-
Dr . Alok Mittal Sir Medha Nakhare
MBA 3rd Sem
Section- Y
Introduction
Sales Management-Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm 's sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. These are also typically the goals and performance indicators of sales management.
Sales manager is the typical title of someone whose role is sales management. The role typically involves sales planning, human resources, talent development, leadership and control of resources such as organisational assets.
Distribution -Overseeing the movement of goods from supplier or manufacturer to point of sale. Distribution management is an overarching term that refers to numerous activities and processes such as packaging, inventory, warehousing, supply chain and logistics.
Effectively managing the entire distribution process is critical to financial success and corporate longevity. The larger a corporation or the greater the number of supply points a company has, the more it will need to rely on automation to effectively manage the distribution process.
Introduction to AMUL
Amul is the name dairy cooperative in India. Derived from the Sanskrit word "Amulya," Amul means invaluable.Formed in 1946, it is a brand name managed by an Indian cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.03 million milk producers in Gujarat, India.
Entrance of Amul factory
Amul is based in Anand, Gujarat and has been a successful example of cooperative organization. Amul spurred
Synopsis
Of
Major Project Report
on
Sales & Distribution Management
Role of Sales and Distribution in AMUL India
Guided By:- Submitted by:-
Dr . Alok Mittal Sir Medha Nakhare
MBA 3rd Sem
Section- Y
Introduction
Sales Management-Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm 's sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. These are also typically the goals and performance indicators of sales management.
Sales manager is the typical title of someone whose role is sales management. The role typically involves sales planning, human resources, talent development, leadership and control of resources such as organisational assets.
Distribution -Overseeing the movement of goods from supplier or manufacturer to point of sale. Distribution management is an overarching term that refers to numerous activities and processes such as packaging, inventory, warehousing, supply chain and logistics.
Effectively managing the entire distribution process is critical to financial success and corporate longevity. The larger a corporation or the greater the number of supply points a company has, the more it will need to rely on automation to effectively manage the distribution process.
Introduction to AMUL
Amul is the name dairy cooperative in India. Derived from the Sanskrit word "Amulya," Amul means invaluable.Formed in 1946, it is a brand name managed by an Indian cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.03 million milk producers in Gujarat, India.
Entrance of Amul factory
Amul is based in Anand, Gujarat and has been a successful example of cooperative organization. Amul spurred
Bibliography: & WEBLIOGRAPHY 1. Marketing Management- Philip Kotler 2. www. google.com 3. www. wikipedia. com 4. www. amul.com [pic]