synopsis

Topics: Financial analysis, Google, Sergey Brin Pages: 5 (1348 words) Published: January 16, 2014
SYNOPSIS

ON

FINANCIAL PERFORMANCE ANALYSIS.

BY

ANISHA ANN JOHN

FOR

GOOGLE Inc.

SYNOPSIS
ON
FINANCIAL PERFORMANCE ANALYSIS

FOR

GOOGLE Inc.

Submitted To:
Faculty Guide: Mr. VishwanathanBharathan

Submitted By:
Name of the Author: Anisha Ann John
Reg. No : 1012004
Date of Submission: 04/04/2012

Introduction
Background

Performance evaluation of a company is usually related to how well a company can use it assets, share holder equity and liability, revenue and expenses. Financial ratio analysis and trend analysis are the best tools of performance evaluation of any company. In order to determine the financial position of the company and to make a judgment of company’s efficiency, its operation and management and ability to utilize its assets and earn profit. It determines the greater the coverage of liquid assets to short-term liabilities and it also compute ability to pay mortgage payments from the cash generate. It measures overall efficiency and performance. It determines of share market condition of the company.

ABOUT THE COMPANY

Google Inc. was incorporated in California in September 1998 and reincorporated in Delaware in August 2003. Google focuses on improving the ways people connect with information. The company maintains and index of web sites and other content, and makes the information available to anyone with an internet connection. From offering search in a single language Google now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, Google now has thousands of employees and offices around the world.As at 31st December 2011, Google had 32,467 full time employees who are also the equity shareholders of the company with a significant ownership. Google provides products and services in more than 100 languages in more than 50 countries, regions, and territories. On www.google.com or other Google domains, users can find information in many different languages and in many different formats. Larry Page and Sergey Brin are the cofounders of Google whose personal fortune is around $17.5 billion dollars each.Although Apple is a more valuable company than Google, a single share of Google stock $620.36 is worth almost twice as much as one share of Apple's.$389.70. The market capitalization of Google is $200.93 billion. Google’s operating income is around $8.3 billion a year which is equal to the GDP of Cayman Islands, Greenland, Dominica, Maldives, Mongolia and Barbados combined. The United States accounted for approximately 46% of revenues in 2011.The profitability per staff member is $403,084 per employee as compared to $342,274 per employee of Apple. The Company's competitors are Yahoo! Inc., Microsoft Corporation’s Bing, WebMD for health queries, Kayak for travel queries, Monster.com for job queries, andAmazon.com and eBay for commerce, Facebook, Yelp, and Twitter. The Company is subject to a number of foreign and domestic laws and regulations that affect companies conducting business on the internet. According to a survey released the week ending 18th February 2012 by Google, 52 per cent of UAE residents use the internet to research financial products such as loans and credit cards.The UAE is one of the most advanced states in the Middle East region with internet penetration expected to reach 79% by 2013. Price cuts by both Etisalat and du have helped to drive growth forward by making broadband services more affordable particularly for residential customers.Broadband subscriptions are expected to reach 1.165mn by 2013. This resulted in a concept known as the "research online, purchase offline" phenomenon which means deciding on something and then going to the offline channel to transact. For example, when people are searching for a car, it is very unlikely that people buy the car...

Bibliography: www.google.com
http://www.netchunks.com
www.yahoo.com
http://www.pcworld.com/article/245806/apple_vs_google_by_the_numbers.html
www.nasdaq.com
www.IBISWORLD.com
Businesses monitor international‘s quarterly forecast reports. (2010-2011)
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