Symphony Seeds Case Study
Symphony Seeds
The aim of this essay is to answer the questions which the case of Symphony seeds given. In the first part will analysis the environment and likely organization structure of Symphony Seed Sales (SSS) and Symphony Research Institute (SRI). According to the hypothesis which Mintzberg (1983) suggested, “effective structuring requires a consistency among the design parameters and contingency factors”. There are five variables included in the contingency factors which are respectively age, size, technical system power and environment (Mintzberg, 1983). When discuss the environment, the factors which outsider the organization will always be considered. The dimensions of environments are focused on stability, complexity, market diversity, hostility and richness (Mintzberg, 1983). When the dimensions of environments change, they will affect the level of uncertainty increase or decrease. In this case, SRI distributed is relatively stable, complex and rich environment. SSS measured stable, simple and rich. The full details will explain in next section. When organized a company, the normal question is which organization level specified the decision making. There are two organization structures which are centralisation and decentralization. Centralization is that the decision making on the top of the organization and they will not consider what the employees thinks. The advantages of centralization are “easier co-ordination and management control”, “providing a consistent strategy across the organization”, “improved economies of scale” and “improved decision making which might be slower and a result of compromise because of diffused authority” (Mullins, 2010). Mintzberg (1983) explained that “to the extent that the power is dispersed among many people, we shall call the structure decentralized”. The advantages of decentralization are “allows the organization to respond quickly to local conditions” (Mintzberg, 1983), support services are more likely to be
The aim of this essay is to answer the questions which the case of Symphony seeds given. In the first part will analysis the environment and likely organization structure of Symphony Seed Sales (SSS) and Symphony Research Institute (SRI). According to the hypothesis which Mintzberg (1983) suggested, “effective structuring requires a consistency among the design parameters and contingency factors”. There are five variables included in the contingency factors which are respectively age, size, technical system power and environment (Mintzberg, 1983). When discuss the environment, the factors which outsider the organization will always be considered. The dimensions of environments are focused on stability, complexity, market diversity, hostility and richness (Mintzberg, 1983). When the dimensions of environments change, they will affect the level of uncertainty increase or decrease. In this case, SRI distributed is relatively stable, complex and rich environment. SSS measured stable, simple and rich. The full details will explain in next section. When organized a company, the normal question is which organization level specified the decision making. There are two organization structures which are centralisation and decentralization. Centralization is that the decision making on the top of the organization and they will not consider what the employees thinks. The advantages of centralization are “easier co-ordination and management control”, “providing a consistent strategy across the organization”, “improved economies of scale” and “improved decision making which might be slower and a result of compromise because of diffused authority” (Mullins, 2010). Mintzberg (1983) explained that “to the extent that the power is dispersed among many people, we shall call the structure decentralized”. The advantages of decentralization are “allows the organization to respond quickly to local conditions” (Mintzberg, 1983), support services are more likely to be
Bibliography: Laurie J. Mullins, Management and Organisational Behaviour, 9th edition (2010). Prentice Hall Henry Minzberg, Structure in fives: Designing effective organization, (1983).Prentice Hall