Syllabus: Marketing and Exam Prepare Questions

Topics: Marketing, United States bankruptcy law, Bankruptcy in the United States Pages: 2 (590 words) Published: September 23, 2014

Principles of Marketing BUSI 406
Sections 001, 002, 003, 004, 005 FALL 2014
Course Schedule

Class Topic
(To be completed prior to class)
Wednesday, August 20
Class Introduction & What is Marketing?
Obtain “Essentials of Marketing” Textbook & Carefully Read Syllabus Monday, August 25
Marketing’s Value to Consumers, Firms, and Society
Chapter 1
Wednesday, August 27
Marketing Strategy Planning
Chapter 2
Monday, September 1 is Labor Day – NO CLASS
Wednesday, September 3
Evaluating Opportunities in the Changing Market Environment
Chapter 3
Please read handout: Guidelines for Marketing Cases/Assignments Monday, September 8
Focusing Marketing Strategy with Segmentation and Positioning Chapter 4

Wednesday, September 10
Final Consumers and Their Buying Behavior
Chapter 5
Omarama Mountain Lodge Case
(page 588)
Hand in 2 page Write-up
Monday, September 15
Review for First Exam
Prepare Questions to Ask in Class
Exam will cover Ch. 1 – 5
Wednesday, September 17
First Exam

Monday, September 22
Business and Organizational Customers and Their Buying Behavior Chapter 6
Wednesday, September 24
Improving Decisions with Marketing Information
Chapter 7
Monday, September 29
*Guest Speaker

Wednesday, October 1
Elements of Product Planning for Goods and Services
Chapter 8

Monday, October 6
Product Management and New Product Development
Chapter 9

Wednesday, October 8
Place and Development of Channel Systems
Chapter 10
Monday, October 13
Review for Second Exam
Prepare Questions to Ask in Class
Exam will cover Ch. 6 - 10
Wednesday, October 15
Second Exam

Monday, October 20
Distribution Customer Service and Logistics
Chapter 11
Wednesday, October 22
*Guest Speaker

Monday, October 27
Retailers, Wholesalers, and Their Strategy Planning
Chapter 12

Wednesday, October 29
*Guest Speaker

Monday, November 3
Promotion – Introduction to Integrated Marketing Communications...
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