UNIVERSITY OF MUMBAI
No.UG/194 of 2009
A reference is invited to the Ordinances, Regulations and syliabi relating to the Bachelor of Mass Media (B.M.M.) and to this office Circular No.UG/222 of 2002, dated 20th May, 2002 and the Principals of the affiliated colleges in Arts and the Professor-cum-Director, Institute of Distance Education are hereby informed that the recommendation made by the Ad-hoc Board of Studies in Bachelor of Mass Media (B.M.M.) deep course at its meeting held on 17th April, 2009 has been accepted by the Academic Council at its meeting held on 2lst April, 2009 vide item No.4.46 and that, in accordance therewith, the syllabus and reference books for the Bachelor Of Mass Media (Semi. V and VI) examination in the subject of Advertising and Journalism is as per Appendix and that the same has been brought into force with effect from the academic year 2009-2010.
(PRIN K. VENKATARAMANI)
5th June, 2009
The Principals of the affiliated colleges in Arts and the Professor-cum-Director, Institute of Distance Education.
No. UG/194-A of 2009,
5th June, 2009
Copy forwarded with compliments for information to :-
The Dean, Faculty of Arts.
The Chairperson, Ad-hoc Board of Studies in Bachelor of Mass Media. 3)
The Controller of Examinations.
The Co- Ordinator, University Computerization tether.
DEPUTY REGTSTRAR (U.G./P.G.Section)
The Director, Board of College and University Development, the Deputy Registrar (Eligibility and Migration Section), the Director of Students Welfare, the Personal Assistants to the Vice-Chancellor, the Pro-Vice-Chancellor, the Registrar and the Assistant Registrar, Administrative, Ratnagiri for information.
The controller of examinations (10 copies), the Finance and Accounts officer (2 copies), Record Section (5 copies), Publications Section (5 copies), the Deputy Registrar, Enrollment, Eligibility and Migration Section (3 copies), the Deputy Registrar, Statistical, Affiliation Section (2 copies), the Director, Institute of Distance Education, (10 copies) the Director University Computer Center (TDE I3wlding), Vidyanagari, (2 copies) the Deputy Registrar (Special Cell), the Deputy Registrar (PRO). The Assistant Registrar, Academic Authorities Unit (2 copies) and the Assistant Registrar, Executive Authorities Unit (2 copies) They are requested to treat this as action taken report on the concerned resolution adopted by the Academic Council referred to in the above Circular and that no Separate Action Taken Report will be sent in this connection. The Assistant Registrar Constituent Colleges Unit (2 copies), BUCT (1 copy), the Deputy Account, Unit V (1 copy), the In-charge Director, Centralize Computing Facility (1 copy), the Receptionist (1 copy), the Telephone Operator (1 copy), the Secretary MUASA (1 copy), the Superintendent. Post-Graduate Section. (2 copies), the Superintendent, Thesis Section (2 copies) ENCLOSURE TO ITEM NO.[pic]
UNIVERSITY OF MUMBAI
(BACHELOR OF MASS MEDIA)
(SEM. V AND VI)
ADVERTISING AND JOURNALISM
(with effect from the academic year 2009-2010.)
Subject: Advertising design
To expose students to the creative and technical aspects of art direction
Introduction to the Art department in ad agency (2)
What is Art Direction —Making of an Art Director (2) 3.
Introduction to colour (3)-colour harmonies
Introduction to Illusion (3)-Principles and elements of design 5.
Introduction to Photography (2)
Introduction to Typography/Calligraphy (3) word...
References: Book List
1. MacGregor, Brent; Live, Direct and B (1998); Arnold
2. Parthasarthy, Ramaswamy; Here is the News: (1994); Sterling
4. Chatterji, PC; Broadcasting in India; (1987); Sage
5. Herbert, John; Journalism in the Digital Age; (2000); Focal Press
6. Brittner and Brittner; Radio Journalism; (1977); Prentice- Hall
7. Ahuja; Audiovisual Journalism; (1988); Surjeet
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