SWOTT Analysis Paper
SWOTT Analysis Paper
A SWOTT analysis is used to present a detailed picture of the health of a company. This tool can be used to tune up or diagnose and repair issues that are worn or in the process of becoming faulty. Managers have access to a tool that will allow them to effectively evaluate and make decisions. The SWOTT analysis can ensure that issues are identified and classified so they may be prioritized properly. The problem is shown so managers can see the answer. The SWOTT analysis offer a four part approach in effort to analyze the necessary strategy and before implementing the long term plan the four aspects are considered. Danis Financial Consultants will conduct the SWOTT analysis to create a plan that will assist the company in making long term decisions. The four steps that will be the major concerns for the company are; Strengths, Weaknesses, Opportunities and Threats. The external and external analysis Internal- What is Danis capable of? (analyze the strengths and weaknesses) By looking at the company’s strong points and weak points Danis will be able to determine the company’s capabilities. According to Knol, marketing strategies, “All factors that are internal to the organization are known as the ‘internal environment’. They are generally audited by applying the ‘Five Ms’ which are Men, Money, Machinery, Materials and Markets. The internal environment is as important for managing change as the external.” (Knol, marketing strategy p 3)
The strategic capabilities that were identified are the functions, skills and values but there are also three critical functions that have been identified; setting Danis’ objectives, the quality of service that is offered, and the ability to solve problems. There are also critical skills that were identified such as honesty, integrity, the much needed skills and values. The performance indicators are client satisfaction, continued business and profitability. Knol, markting strategy, “The technological environment refers to new technologies, which create new product and market opportunities. Technological developments are the most manageable uncontrollable force faced by marketers. Organizations need to be aware of new technologies in order to turn these advances into opportunities and a competitive edge. Technology has a tremendous effect on life-styles, consumption patterns, and the economy. Advances in technology can start new industries, radically alter or destroy existing industries, and stimulate entirely separate markets. The rapid rate at which technology changes has forced organizations to quickly adapt in terms of how they develop, price, distribute, and promote their products. “(Knol, marketing strategy p 13) Danis’ innovation is to be extremely profitable. The company plans to strategize so they are able to compete in the market and out-perform the industry medians as far growth in sales, margin of gross percentage, income of operating growth, returns of total shareholder, and growth of the market cap. Danis plans to reach this goal despite the fact that they will not be spending as much as the industry mean development and research at only a percentage of the gross sales. The goal of Danis Financial Consultants is to successfully align the company’s resources and strategies to meet innovative industry opportunities as well as the needs of the changing market and its consumers. According to Knol, marketing strategy, “Social/cultural forces are the most difficult uncontrollable variables to predict. It is important for marketers to understand and appreciate the cultural values of the environment in which they operate. The cultural environment is made up of forces that affect society's basic values, perceptions, preferences, and behaviors. U.S. values and beliefs include equality,...
References: VebSite, SWOTT analysis, retrieved January 19, 2009 from
Knol, Marketing Enviroment (2008) retrieved January 19, 2009 from
Bill Tamminga, Small business consultant, Retreived January 19, 2009 from http://www.evancarmichael.com/Small-Business-Consulting/3776/5-External-Forces-That-Affect-Sales-and-Marketing-Success.html
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