Swot & Tows for E&O Sdn Bhd

TOWS TOWS TABLE: E&O BERHAD | Internal FactorsExternal Factors | Strengths- SS1- Brand EquityS2- Sound Liquidity PositionS3- PESTS4- Strong Corporate StructureS5- Number of Service StationS6- Strong Corporate CultureS7- Employee Relationships | Weaknesses- WW1- Business Concentration: MalaysiaW2- Follow parent’s procedureW3- Risk AssessmentW4- Competitor. | Opportunities- OO1- Improvement in Malaysian Tourism SectorO2- Growing e- commerce activitiesO3- Asean Free Trade Area (AFTA)O4- Population increaseO5- TechnologyO6- Expand their business | S & O strategy 1. Develop brand equity by using improvement in Malaysian Tourism Sector (S1+O1) 2. Increase the number of service station. (S5+ O4) 3. Enhanced employee to do great job (S7 + O6) | W & O strategy 1. Develop good strategy with using new technologies.(W4 +O5) 2. Doing new strategy (W3+O4) | Threats- TT1- Cost overrunsT2- Business and Environmental RiskT3-Asean Free Trade AreaT4- Nature disasterT5- Consumer Associations | S & T strategy 1. Increase the number of service station (S5 +T4) 2. Doing great relationships with customer ( S7+ T5) 3. Give Incentives to workers (S7 + T2) | T & W strategy 1. Parents strategies( W1+ T2) |

a) SO strategy
Eastern & Oriental has a good brand name and well- known product among Malaysians. Brand equity is the value and strength of the brand that decides its worth. E&O is a strong and familiar company with their brand like hotels where is give some favourable positive strong and distinctive brand association in the public’s memory. Eastern & Oriental Berhad should strengthen their promotion method by using advertisement through mass media. E&O can use Malaysian Tourism Sector to improve their brand equity. Malaysian Tourism Sector is the one way to promote product and let people know their products. Populations in Malaysia increasing everydays, it gives E&O more opportunities with increasing the number of