Page 1: Title
Strategic Plan SWOT Analysis
Habitat for Humanity Lapeer Restore
Page 2: organization description
The Lapeer Habitat For Humanity Restore is a retail store which focuses on the sale of discount
household furniture and appliances. The Store acts as good diversification for the Lapeer Habitat for
Humanity group because they already get first bids on foreclosed houses with several bank
corporations, due to there charity status. So offering appliances gained in the foreclosure but sold
separately to go with a house that was purchased and remodeled at cheap prices but sold for market
value acts as an excellent means of gaining profit. The Restore mainly targets low to middle income
individuals looking for a bargain on the necessary complimentary goods that come with house and
property ownership. The Restore relies on customers having a demand that forces them to come to the
store to make their purchase. They acquire the majority of their product from the foreclosure purchases
and donations. They hire a mixture of volunteers and paid employees. The Restore lacks the
specialization of major furniture and household appliance firms but model their business structure
around a low cost model which is easily obtained through Habitat for Humanity's charity status. The
Habitat for Humanity firm as a whole focuses on building houses for the homeless, it has been doing so
since 1976. It funds its ventures through stores across the nation like the Restore and the
aforementioned foreclosure purchases. The recipients of the house do not receive their housing for free
however. They have an affordable payment plan set up based off of their annual income. The profits
from these houses are used in turn to build more houses and to pay for the numerous full time
employees that work for the organization.
Page 3: Strengths
Charity status allows them to sell products gained in foreclosure.
Volunteers aren’t compensated for their work.
Appliances and furniture are acquired at little to no cost.
Demand is high because they sell to all the people that purchase houses through habitat.
They get a steady influx of other customers thanks to the low prices.
Convenient location on a frequently busy road.
Wide array of products.
Simple business structure.
Church support provides good community advertisement.
Habitat provides a proven business structure through which to run the store.
Page 4: weaknesses
Lack of specialization.
Lack of a consistent quality in products.
Managing a mixture of hired employees and volunteers.
Having to follow a strict set of moral codes and rules.
Non- Guaranteed product supply.
Page 5: Opportunities
The restore and Habitat as a whole would do well to implement a training program similar to
the one used by modern fast food industries. It would ensure that the leaders running their assets would
be the best qualified for their respective jobs.
The company as a whole should make it a requirement that the mangers send in reports of the
effectiveness of their business model on a bi-quarterly basis so that adjustments can be made, it is also
noteworthy that a degree of freedom and leniency are more than practical in any business. While a
stable command structure is important, it is even more so important that intelligent leaders, which
the training program would ensure, should be allowed to take initiative without fear of being
reprimanded so long as it follows the business standards and moral code, and is justifiable.
Habitat has already covered expansion seeing as that they have restores scattered across the
globe, so a logical next step would be to focus...
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