Swot Singapore Airline

Good Essays
This report will study the Business policy and system of SIA and will cover 6 different scopes, namely the background information SIA, the evaluation of External and Internal Environments that is affecting SIA, Long term and Short term Objectives of SIA should consider, Strategic choices SIA may select and implement and the justification
Firstly, background information of SIA would be provided, in order to allow greater understanding of the organization on a whole. This section would include aspects such as the company’s history and core values.
Secondly, the Evaluation of External and Internal Environments would be identified. These changes would then be discussed in. A detailed analysis would be conducted, suggesting SIA on what Long & short term objectives to be met, which would be direct end results of their established changes.

Thereafter, recommendations would be provided, in attempts to correct any existing or identified issues, such that SIA would be able to boast higher profit margin and substantial growth within the next few years.

The History of the Singapore Airline (SIA)
The history of SIA is traced starting from 1 May 1947 where the Malayan Airways Limited (MAL) is under the twin-engine Airspeed consul scheduled service. The main route were from Kallang Airport to 3 states of Malaysia, namely Kuala Lumpur, Ipoh and Penang.
As Malayan Airways grows steadily within 5 years, they were introduced to a larger aircraft DC-3 which provides a faster and more comfortable flight. This change opens up their services to destinations like Indonesia, Vietnam, Myanmar and other international locations.
In order fulfill its mission and vision, they were bent on enhancing the service provided. The in-flight refreshments were improved progressively from plain iced water to choice of hot or cold beverages and from snacks ranging from sandwiches to biscuits.
On the 16 September 1963 the Federation of Malaysia was born, the airline was then

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