SWOT River Island
Strengths
Weaknesses
Range of products from swimwear, denim, jersey, going out
Easy to distinguish on the shop floor where each product group is
Good Pricing: reasonable and affordable
Children wear
ASOS
Entrance to the store was aesthetically pleasing Charity work
Window display didn’t have the ‘WOW’ Factor, one nearer to Marble Arch had a better display
Lacked in products for petite and tall
Not many varied sizes in some products, had size 8 but not many other sizes
Height of products, hard to reach some of the garments on top
Mannequins at the end of the railings didn’t have the products
Opportunities
Threats
More student discount events
Develop ranges for petite, tall and maternity
Expansion overseas to build brand image
More collaboration
Celebrity Association
Bring in more brands
Online: have models wearing the garments to get a realistic view on the products
Competition on Oxford Street
Have to be careful with collaboration with certain designers
Competitive market, customers will find cheaper alternative
Online retailers e.g. boohoo and missguided
Overall Shopping Experience
I entered the store near Oxford Circus around 11.30am, as soon as I walked in I was amazed at the interior of the store, I like the VM display at the entrance and the white space around the store, I feel like the products can pop out. Throughout the store the way products were displayed was very pleasing, should be done to the store nearer to Marble Arch. There wasn’t many people around the store which meant I can shop comfortably.
Good mix of products, I could find where the casual clothing from the more formal products. Signs were displayed quite well and easy to located where everything is. Areas dedicated was good, it wasn’t overly busy and overwhelming.
Opportunities to develop internationally to be on par with Topshop and build the brand identity and loyalty. Improvements on the website, such as having models wear the garments to
Weaknesses
Range of products from swimwear, denim, jersey, going out
Easy to distinguish on the shop floor where each product group is
Good Pricing: reasonable and affordable
Children wear
ASOS
Entrance to the store was aesthetically pleasing Charity work
Window display didn’t have the ‘WOW’ Factor, one nearer to Marble Arch had a better display
Lacked in products for petite and tall
Not many varied sizes in some products, had size 8 but not many other sizes
Height of products, hard to reach some of the garments on top
Mannequins at the end of the railings didn’t have the products
Opportunities
Threats
More student discount events
Develop ranges for petite, tall and maternity
Expansion overseas to build brand image
More collaboration
Celebrity Association
Bring in more brands
Online: have models wearing the garments to get a realistic view on the products
Competition on Oxford Street
Have to be careful with collaboration with certain designers
Competitive market, customers will find cheaper alternative
Online retailers e.g. boohoo and missguided
Overall Shopping Experience
I entered the store near Oxford Circus around 11.30am, as soon as I walked in I was amazed at the interior of the store, I like the VM display at the entrance and the white space around the store, I feel like the products can pop out. Throughout the store the way products were displayed was very pleasing, should be done to the store nearer to Marble Arch. There wasn’t many people around the store which meant I can shop comfortably.
Good mix of products, I could find where the casual clothing from the more formal products. Signs were displayed quite well and easy to located where everything is. Areas dedicated was good, it wasn’t overly busy and overwhelming.
Opportunities to develop internationally to be on par with Topshop and build the brand identity and loyalty. Improvements on the website, such as having models wear the garments to