SWOT, PESTLE and Porter's 5 forces analysis of Pepsi Co
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Coca Cola and Pepsi Cola today invaded the distribution shelves all around the world, they are truly world magnates in the soft drink industry. What make them so popular, how they do success in the high competitive market, which obstacles and barriers they have though and what strategy they employ to overcome them, is to be evaluated in this paper. The PESTEL analysis, the Porter's 5 Forces and SWOT frameworks will be the means of the evaluation.
Pepsi Co company overview
PepsiCo engages in the soft drink, juice and snack food businesses. PepsiCo started in North Carolina nearly a century ago. Overtime, it has turned to be one of the most-loved beverages in the world. Today, PepsiCo, Inc. is one among the most successful consumer products companies in the world, with distribution networks in more than 190 countries on five continents. Pepsi has several of the strongest brands and most respected products available in the market. In the beverage sector Pepsi Cola North America is the world's second largest beverage company; in the snack food sector, Frito-Lay Company is the world's largest manufacturer and distributor of snack chips. PepsiCo, Inc. was found in 1965 through...
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Kashani, K. and Turpin, D. (1999) Introduction to Marketing, Switzerland, IMD
Kotler, P. (1994, 8th. edition) Marketing Management, Prentice Hall Int. (UK) Ltd.
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