Swot & Pest Analysis on Hotel Industry

Topics: Hotel, Tourism, Hotel chains Pages: 9 (2265 words) Published: July 27, 2010
Hospitality is considered as a service industry, serving the guests with "feel-good-effect". "Athithi devo bhavha" (Guest is God) has been one of the major trends followed in Indian culture since decades. In India, the guest is treated with utmost warmth, full respect and providing the best services.

The industry trend shows, that Hospitality is one of the fastest growing sectors in India. It is expected to grow at the rate of 8% between 2007 and 2016. Many international hotels including Sheraton, Hyatt, Radisson, Meridian, Four Seasons Regent, and Marriott International are already established in the Indian markets and are still planning to expand more.

Scope of the Report
Provides the top players in the market with their market share, profitability, segments they focus which is required for business and competitor intelligence needs •Contains a brief study of the major internal and external factors affecting Hotels in the form of a SWOT analysis as well as analysis the PEST analysis and Porters 5 force analysis to understand the criticality of the business.

The major players in the Indian hotel industry can be broadly divided into private sector players and the public sector players.

The Top Players in Hospitality Sector
Public Sector Players:
ITDC hotels
Hotel Corporation of India

Private Sector Players:
ITC Welcome Group of Hotels
Indian Hotels Company Ltd.(The Taj Group of Hotels Resorts & Palaces) •Oberoi Group of Hotels(East India Hotels)
Hotel Leela Venture
Asian Hotels Ltd.
Radisson hotels & Resorts
Le Meridien Group of Hotels
The Park Group of Hotels
Welcome Heritage Group of Hotels

Structure of the organization, partnerships, mergers & acquisitions and recent trends are examined which explains that the business segment of the company have been exploring and experimenting along with the analysis of key products and services. •Business and marketing strategies are increasing the earnings & brand equity. •Key financial indicators have to be analyses time-to-time which is helpful in expansion. •Competitive positioning of an organization has been calculated in terms of sales, profitability and stock performance, which can be easily compared with its competitors. •Corporate analysis- Hotel industry is considered as premium service oriented sector offering an unmatched depth and breadth of content. •Communicating the Hotel’s marketing strategies to general public is a waste of time. Therefore, Smart hotel marketers use segmentation and profiling to reach a specific customer segment who can buy their product.

India is expected to see an influx of 10 Million international tourists by 2010, up from just 5 Million in 2007. •Andhra Pradesh, Uttar Pradesh, Tamil Nadu, Karnataka and Rajasthan are the favorite tourism destinations in India in terms of total tourist arrivals. •India has been promoting its healthcare tourism by providing the visitors with private healthcare facilities like recreational spas. It is expected that the total market for medical tourism will reach US$ 2 Billion by 2012, representing a CAGR of 60.69%. •Personal disposable income during 2002-2007 grew at a CAGR of 14.16%, thereby driving domestic as well as outbound tourism. •Indian outbound tourist flow is expected to increase at a CAGR of 13.30% over the five-year period between the years 2008 to 2012. •India’s share in the global tourism is expected to reach 1.5% by 2010. •The growth in India’s tourism market is driving the growth of several associated industries, including hotel industry, medical tourism industry and aviation industry.

Market analysis is critical for all hotels because it enables the hotels to tap the market potential and also helps them to identify the optimal deployment of resources. •All hotels irrespective of their...
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