Swot & Pest Analysis

Satisfactory Essays
Topics: Airline
SWOT & PEST analysis
Strengths
• UK’s largest full service scheduled airline – this makes it a popular company with customers which brings in more business which will then bring in more money for the company.
• Caribbean routes are new and selling well – as they are selling well, the sales will be up on the flights which will bring in more money and more popularity with the customers which will then mean more and more people will use the company rather than their rivals which will then bring in more money and make rival companies miss out on money
• Head office is situated near Gatwick which is convenient – it is convenient because customers and/or staff will easily be able to get there if they need to as it is situated near the company’s main working airport and not in the middle of nowhere or in a different country. This means that any problems can be sorted out quicker as people don’t need to travel to the head office if it was situated anywhere else
• Pilots are well paid and tend to stay – the company are then able to keep flights on schedule which will keep the customers happy and wanting to fly with them
• Half of the Airbus and Embraer fleet has been bought new in 2002 which is good for passenger confidence – passengers will have confidence in the technology of the planes and trust them not to fail which will keep them happy and wanting to fly with them
• Passenger growth was up 16% from 2003 to 2004 with over 8 million passengers per year carried – more passengers means that the company is making more money and also means more passengers are using this company rather than rival companies
• Awards won: o Business Airline 2002: What Airline? o Best European Carrier: Passenger News o Top Airline Cuisine 2003: The Flying Chef (Sunday Times column) – with these awards won, the company will have popularity as the best for these features and will keep customers wanting to travel with the company and make new customers from rival companies
• Kestrel

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Pest and Swot Analysis

    • 398 Words
    • 2 Pages

    Competitors analysis Students gave the answer of Q1.4 and analysed 3 competitors of Apple Describe background of IT industry with focus on Apple (5 marks) Use Porters Competitors analysis to analyse Apple (5 marks) 10 facts = 10 marks 1.4 Three different competitors of Apple Inc Describe 3 competitors (6 marks) Use Porters Competitors analysis to analyse competitors (9 marks) 10 facts = 5 marks 1.5 SWOT Most students did well in this question 10 facts = 5 marks Section B 1 PEST & SWOT Only a…

    • 398 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    A Swot and Pest Analysis

    • 10017 Words
    • 41 Pages

    HUONG HAAND KEN COGHILL E-Government in Singapore — A Swot and Pest Analysis HUONG HA Department of Management, Monash University, Australia Huong.Ha@BusEco.monash.edu.au KEN COGHILL Department of Management, Monash University, Australia Ken.Coghill@BusEco.monash.edu.au ABSTRACT This paper aims to review and evaluate the vision, the objectives and the strategic framework of e-Government in Singapore. Rapidity, Reliability, Efficiency, Cost-effectiveness, Customer-orientation and Accessibility…

    • 10017 Words
    • 41 Pages
    Powerful Essays
  • Satisfactory Essays

    SWOT And Pest Analysis

    • 508 Words
    • 3 Pages

    SWOT Analysis: Strength Highest hotel in the world (The Ritz-Carlton, Hong Kong) -> ICC(Located 102 floors to 118 floors) (The 118th floors of the OZONE bar is the world's highest bar) Major training operations in its Ritz-Carlton learning institute Environmental responsibility initiatives deliver an unparalleled guest experience while protecting our natural resources. Led by property-based Ritz-Carlton Environmental Action Conservation Teams (REACT). Reducing energy and water usage, offering…

    • 508 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Pest and Swot Analysis

    • 2408 Words
    • 10 Pages

    INFORMATION PAPER Marketing Management ‘PEST’ ANALYSIS AND FIVE FORCES ANALYSIS June 2008 Momtchil Krastev m.krastev@clusterstar.com Profit Center Sofia London School of Economics Information Paper The Firm and the Environment – A fictive amusement park in the UK PEST Analysis and Five Forces Analysis For further information, please do not hesitate to contact us: ClusterStar KG Werderstr. 1 86159 Augsburg Germany Office +49 (0) 821 26 12 084 Cell +49 (0) 176 213 003 52 E-mail:…

    • 2408 Words
    • 10 Pages
    Better Essays
  • Good Essays

    SWOT and PEST analysis

    • 2366 Words
    • 7 Pages

    are two main situational analysis techniques that are used within the industry to do this, SWOT and PEEST. Mintzberg and Waters (1985) wrote about the importance of an error free strategy formulation allowing for the most efficient path to be taken when achieving the chosen objective. With the use of a multitude of academic sources and my own notes I shall reveal the importance of this in relation to British Airways’ decision-making process. SWOT analysis The acronym SWOT highlights the importance…

    • 2366 Words
    • 7 Pages
    Good Essays
  • Better Essays

    SWOT & PEST

    • 2219 Words
    • 8 Pages

    32503102 Content Page Introduction Environment Analysis 2.1: Internal and External factors for Nando’s SWOT Analysis Table 1.: SWOT Analysis PEST Analysis Table 2.: PEST analysis Conclusions Appendix Introduction This report is to outline business analysis on Nando’s restaurant in Singapore. In this report, we will perform environment analysis on the market in Singapore. We will make use of SWOT analysis and also PESTEL analysis to perform this. Last but not least we will end it with…

    • 2219 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Pest and Swot Analysis

    • 370 Words
    • 2 Pages

    SWOT Analysis of Starbucks Strengths Starbucks chooses its customers before its coffee. Howard Schultz’s mantra, “staying small while growing big,” (76) is now the company’s biggest strength- its prime cause of its massive success. Weaknesses The opening hours of Starbucks is not providing 24 hours services to the customers, its having only the limited opening hours compared to other competitors . The prices of the product are very much expensive compared to other companies…

    • 370 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Wwf Swot and Pest Analysis

    • 2211 Words
    • 9 Pages

    6Presented by JONATHAN MARTIN DAZA 0798KDSA0409 | | Table of Contents 1. Strategic Role 3 1.1 WWF’s Mission Statement 3 1.1.1 Objectives 3 1.1.2 Goals 3 1.2 WWF’s PEST Analysis 3 1.2.1 Political environment 4 1.2.2 Economic environment 4 1.2.3 Social environment 4 1.2.4 Technological environment 4 1.3 WWF’s SWOT analysis 5 1.3.1 Strengths 5 1.3.2 Weaknesses 5 1.3.3 Opportunities 5 1.3.4 Threats 6 1.4 Strategic Model 6 2. Identifying WWF’s key performance Indicators 6 3. Information Systems…

    • 2211 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    ----------------------------------- Lopito Jan 25, 2008 Addidas- You are consultant of the company. PEST/SWOT etc ----------------------------------- Introduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler, who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer, to recognize Adidas is three parallel stripes of the…

    • 2024 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    SWOT PEST

    • 160 Words
    • 3 Pages

    Open Government Strengths Weaknesses Opportunities Threats Politics Transparency Everyone’s opinion counts and has the potential to be heard Weakens national security ? Does too many cooks spoil the broth? Who ensures integrity and quality of data? Increased legitimacy and trust by more collaboration & participation from citizens Citizen takeover Too many opinions, not enough action (gridlock) Economics Reduced costs by citizens­sourcing (Maybe increase…

    • 160 Words
    • 3 Pages
    Satisfactory Essays