Swot of F&N

Topics: Brand, Drink, Coffee Pages: 2 (722 words) Published: May 29, 2012
SWOT Analysis of F&N Company
Popularity, easily recognized, a lot of finance, Customer loyalty, International Trade. Weaknesses:
Lack of popularity of some F&N’s drinks that most unknown and rarely seen, low profile or non-existent advertising, health issues. Threats:
Changing health-consciousness attitude, competition.
Many successful brands to pursue, advertise its less popular products, buy out competition, more brand recognition.

Essay Form:
Strength- F&N company is an extremely recognizable company. Therefore, popularity is one of its superior advantage that almost incomparable. It’s branding is clear and easy to identify and recognize. Without a doubt, there’s almost no beverage company can compare to F&N’s social popularity status. Some people buy F&N’s products, not only because of its taste, but also because it is widely accepted and they feel like they are unifying. Thus, overwhelming is the best word to describe F&N’s popularity. Besides that, money is another thing that is strength of the F&N Company. The company deals with massive amounts of income all the year. Like the other businesses, they had their ups and downs financially, but they have done well in this compartment and will continue to improve themselves. Moreover, customer loyalty is another important strength of F&N Company. Many people are extremely loyal to F&N. It would not be rare to find a bottle or a can of F&N drink in a house. Customers will continually purchase these products, and will probably do so for a long time. With F&N’s ability to sell their products all over the world, customers will continue to buy what they know and what they like. Weaknesses- Although F&N is a very successful company with limited weaknesses, but they do have a variety of weaknesses. Firstly, lack of popularity of many F&N’s drinks. Many drinks that they produce are extremely popular such as Coke and Sprite, but this...
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