Swot of Philip Morris Intl. in Korea

Topics: Cigarette, Altria Group, Tobacco Pages: 4 (414 words) Published: August 22, 2013
PHILP MORRIS INTERNATIONAL INC.
SWOT analysis
Global Marketing

CONTENTS
ABOUT PHILP MORRIS INTERNATIONAL INC.
SWOT of PHILP MORRIS INTERNATIONAL INC.
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

1. ABOUT PHILIP MORRIS INTERNATIONAL

An American global
Cigarette and tobacco company.
Products sold in over 200 countries.

Goals
Provide high quality and innovative products to adult smokers, generate superior returns for shareholders, and reduce the harm caused by smoking while operating our business sustainably and with integrity.

Performance
16.3% share of the total international cigarette market outside of the United States, or 28.8% excluding the People’s Republic of China and the United States.

Brands
Marlboro, L&M, Bond Street, Philip Morris, Chesterfield, Fortune, Parliament, Sampoerna A, Lark, Morven Gold, Dji Sam Soe, Nex, Optima, Red & White, Muratti, Diana, Merit, Sampoerna Hijau, Champion, Virginia Slims, Apollo-Soyuz, Hope, Delicados, Benson & Hedges, Longbeach, Oasis sprit of Baisha

Cigarette
Market Share of Korea in 2012

2. SWOT of PHILIP MORRIS INTERNATIONAL

Strengths
1.High Market Share
2.Various Products
3.Loyal customers
4.Strong Management Team
5.Strong Brand Equity
6.Successful R&D Investment
7.Domestic Production Line

Weaknesses
1.High Labor Cost
2.Double Delivery Structure

Opportunities
1.High Smoking Rates
2.Lots of cigarette shops

Threats

1.Political Restriction
2.High Tax
3.Competition with other companies
4.Non smoking Trend

3. STRENGTHS of PHILIP MORRIS INTERNATIONAL

Various Products
Marlboro
Parliament
Lark
Virginia Slims
Oasis sprit of Baisha

Loyal Customers

Source from Philip Morris Korea

Successful R&D Investment
Developed various Cigarette flavor
Developed various concentration of nicotine and tar
Establishing R&D center in Neuchatel, Swiss
Researching for Smoke and Smoke Constituents,...
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