Swot of Microsoft

Topics: Strategic management, Marketing, Computer software Pages: 4 (610 words) Published: April 4, 2013
|Strengths |Opportunities | |High Brand Identity |Interest Rate Decline | |Large Geographic Scope |Growing International Market | |Worldwide operational centers |Expected growth in GDP | |Product Diversification |Shifts in consumer preferences and emergence of internet | |Large Market Share |Growth in Business Population Size | |Talented leaders and employees |Intellectual Property Rights and TRIPS Agreement | |Large Investments in Research and Development |Economic Espionage Act | |Increased Innovation | | |Strong Financial Standing | | |World’s largest research organization | | |Low Debt | | |Weaknesses |Threats | |Poor Customer Service |Business Capital Spending...
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