Preview

Swot of Harley Davidson

Satisfactory Essays
Open Document
Open Document
356 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot of Harley Davidson
SWOT ANALYSIS OF HARLEY DAVIDSON
|STRENGTHS |Well Known Name. |Aged Customers Mass |WEAKNESSES |
| |Coolness. |Production Capacity | |
| |Leader in Motorcyle |Not Appeal to Women | |
| |Sector. |and Youth | |
| |Latest Thecnology are | | |
| |Used. | | |
|OPPORTUNITIES |Potential Young |Chinese Copy Producter. |THREATS |
| |Customer Groups. |Competition with | |
| |Clothıng and Fashıon Accessorıes |Japanese Manufacturers. | |

Firstly I would like to start by history of Harley Davidson. I will give you some general information about the company. Then, I will mention the problems that the company has today. Finally, I will summarize my presentation with some suggestions.

Harley Davidson was established by William Harley and Arthur Davidson in 1903 at Milwaukee, USA and the first motorized bicycle was produced. Harley Davidson provides financial services such as wholesale and retail financing and insurance programs. Harley Davidson primarily operates in the US and Europe. Market share in USA is 25% and in Europe 70%. Employs about 9.700

You May Also Find These Documents Helpful

  • Good Essays

    Due to the longevity of Harley Davidson’s existence they are faced with numerous challenges. Over the years it have become quite difficult for Harley Davidson to maintain their position of high profitability within the United States. The company that once marketed their motorcycles to higher end leisure riders which included a vast majority of baby boomers are now seeking ways to expand their offerings (Hitt, Ireland & Hoskisson, 2015). Problems continues to…

    • 866 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The Harley-Davidson company was created 1903. The company was acquired by AMF Inc, which favored short-term profits instead of investing in research, development and retooling. Harley-Davidson’s focus was on sales, while competitors were continuously improving the quality of their motorcycles (echeat, 2008). This resulted in a downturn of the company with weak profits. Harley-Davidson Inc. acquired the Buell Motorcycle Company…

    • 7537 Words
    • 31 Pages
    Powerful Essays
  • Powerful Essays

    Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. Founded in 1903 in Milwaukee, WI, Harley just celebrated its 100th anniversary with a series of events around the world that culminated in hundreds of thousands of motorcyclists rallying last summer on the shores of Lake Michigan. In 1929, there were 241 motorcycle manufacturers in the US. After the Depression, only two remained: Harley and Indian. By 1953, Indian went out of business, leaving Harley-Davidson as the only American motorcycle manufacturer. Financial difficulties in the 1970’s led to the parent company, AMF putting the motorcycle division up for sale. Without a buyer, a group of Harley managers bought out the company and rescued it with a business turnaround that included brand extensions into licensed goods, such as apparel and related accessories. Now a publicly owned company, Harley has scored double digit growth for eighteen consecutive years. Harley transformed itself into a strong marketing company with a focus on lifestyle image and product quality.…

    • 2396 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Harley-Davidson, Inc. was founded in 1903 in Milwaukee, Wisconsin. It was one of only two U.S. motorcycle manufacturers to survive the Great Depression. From 1950 to 1980, H-D struggled to survive a difficult time in its history. During those years, they developed a poor reputation for quality and performance.…

    • 3939 Words
    • 16 Pages
    Good Essays
  • Powerful Essays

    On September 17, 1907 Harley-Davidson Motor Company was incorporated. The stock was split four ways between the four founders. During this time staffing and factory size doubled. Dealer recruitment begins, targeting the New England region.…

    • 1494 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Arrowood Times Case

    • 3253 Words
    • 14 Pages

    |Harley-Davidson The iconic American motorcycle sustains a proud history, enduring product quality and a high price point. In | | |…

    • 3253 Words
    • 14 Pages
    Good Essays
  • Best Essays

    The first motorcycle appeared in 1884, with the three-wheeled variety and the first to hit the road, followed by its two-wheeled cousin, a motorized bicycle, the following year. In 1901, the modern form with the engine underneath the seat made its debut. A significant number of motorcycle producers had been setup by 1903 (Brotherhood 22). In that year the manufacturer that would become synonymous with bikers and outlaw motorcycle clubs made its debut with a single cylinder 25 cubic inch engine capable of three horse power – Harley Davidson (Brotherhood 23).…

    • 3754 Words
    • 16 Pages
    Best Essays
  • Satisfactory Essays

    Introduction-Where did harley Davidson begin? Harley Davidson is a motorcycle brand started in Milwaukee, Wisconsin in 1903. Only 2 major motorcycle companies survived the great depression harley being one of the 2. In 1901 william S. harley made plans to build a small engine that was supposed to mount easily to a pedal bicycle. William and his childhood friend arthur davidson spent the summer designing a bicycle in a friends machine shop henry melk the shop was located in milwaukee the first bike was finished in 1903. With the help of arthur's brother walter. The bike was unable to go up the local hills in the area without pedal assistance. They called their first bike a learning experience…

    • 218 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    The company I chose for this SLP is the Harley-Davidson Company. It is a one of the companies that stand out amongst all motorcycle companies. They have started promoting strategies in which they can interface with the popular level and make an impact on the customers. It is the number one motorcycle manufacturer in the United States and is called the king of the road. In this paper I will be providing a company that produces Harley Davidson motorcycles. Along with that I be providing the market size for Harley Davidson, the total amount that are sold or the total sales per year at the retail level,…

    • 1191 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Ford Swot

    • 3697 Words
    • 15 Pages

    * Ford upper management decided to cut back production to match current market conditions by, dropping unprofitable and inefficient models, consolidating production lines, shutting down unprofitable factories, and streamlining their work force.…

    • 3697 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    a) Attention-getter: After graduating from University of Wisconsin Madison with a pair of mechanical engineering degrees, William Harley and Arthur Davidson founded Harley Davidson. A little more than one hundred later, Harley Davidson is known around the world as the as the leading manufactuer in luxury motorcyles.…

    • 714 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Cmi Level 7 Unit 7006

    • 3287 Words
    • 14 Pages

    The history of Harley-Davidson began in 1903, in a 10 ' x 15 ' shed located in the Davidson family 's Milwaukee backyard. The Davidson brothers - William D., Walter, and Arthur – and William S. Harley crafted their first motorcycle using the best tools they had available – mostly their hands and their ingenuity.…

    • 3287 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Kawasaki Swot

    • 1325 Words
    • 6 Pages

    Date: Pages: Price: ID: Summary Suzuki Motor Corporation (Suzuki Motors) is an automobile company. It undertakes the designing and manufacturing of passenger cars, commercial vehicles, motorcycles, all terrain vehicles (ATVs), outboard motors, and other products. The company is into manufactures marine and power products, motorized wheelchairs, and electro senior vehicles and houses. The company also provides financial services, logistics business and other services related to its operations. The company operates through Automobile, Motorcycle and Other reportable segments. It operates 134 subsidiaries and 37 affiliates across 23 countries worldwide. Geographically, the company operates in Japan, Asia, Europe, North America and others. Suzuki Motors is headquartered at Hamamatsu-shi , in Shizouka, Japan. Suzuki Motor Corporation Key Recent Developments Sep 06, 2012: Toshiba's SCiB Rechargeable Battery Selected For Newest Suzuki Motor's Cars Dec 09, 2011: Panasonic To Supply Electric Drive System For Suzuki Electric Scooter Nov 30, 2011: Suzuki Plans To Launch Electric Vehicles In India Nov 22, 2011: Mitsubishi In Talks With Suzuki Towards OEM Supply Of Minicar-class Light Commercial Electric Vehicle Mar 09, 2011: Suzuki Burgman Fuel Cell Scooter Obtains Whole Vehicle Type Approval This comprehensive SWOT profile of Suzuki Motor Corporation provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate…

    • 1325 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Swot of Ferrari

    • 472 Words
    • 2 Pages

    A very inspired, well taken care of & satisfied work-force who are proud to be attached with the brand. This was further expressed publicly when Ferrari was voted the “Best Place to Work in Europe 2007″.…

    • 472 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    SWOT

    • 963 Words
    • 4 Pages

    The refreshing chill of a Northern Thai sunrise shrouded in mountain mist. The rush of a longboat ride up the Mekong to Laos. The exhilaration of riding an elephant through bamboo jungle along the border of Burma. Discover this unforgettable Golden Triangle resort.…

    • 963 Words
    • 4 Pages
    Satisfactory Essays

Related Topics