Swot of Burger King

Topics: Burger King, Fast food, Hamburger Pages: 14 (4008 words) Published: December 16, 2010
Burger King in Malaysia
In December 1997, BURGER KING returns to Malaysia with a different management group that operates under a new franchisee i.e. Cosmo Restaurants Sdn. Bhd. The first restaurant was located at Overhead Bridge Sg. Buloh. It was officiated by our former Prime Minister i.e. Y.A.B Tun Dr. Mahathir Mohamad. To date, there are 20 restaurants including the latest restaurant opening in Taman Tasek, Jalan Tun Abdul Razak, Johor Bahru on December 20, 2007. Look out for more outlets in the near future.  There are currently, 3 franchise holders in Malaysia. The largest operating restaurant is managed by Cosmo Restaurants Sdn. Bhd. While outlets located in KLIA are under the management of Dewina Hosts Sdn. Bhd, outlets in Sabah are operated by another franchisee, Living Bread Sdn. Bhd. The first interior concept was the 1960s with featured artists such as Marilyn Monroe, Elvis Presley, James Dean and vintage cars photos. The current concept in BURGER KING caters for today’s customer requirement for the trendy, modern yet tranquil. BURGER KING caters to customers who love great tasting burgers, their way.

We proudly serve the best burgers in the business, plus a variety of real, authentic foods all freshly prepared just the way you want it. VALUES
Fairness, diversity, respect, caring, clears accountabilities, teamwork, high standards, commitment to excellence, celebrating our successes. MISSION
We will prepare and sell quick service food to fulfill our guest needs more accurately, quickly, courteously and in a cleaner environment than our competitors. We will conduct our entire business affair ethically, and with the best employees in the mid south. We will continue to grow profitability and responsibly and provide career advancement opportunities for every willing member of our organizations.

1. We provide detailed nutrition information to our guests so they can make informed choices. 2. Our HAVE IT YOUR WAY® brand promise lets our consumers customize their menu choices to meet their individual diets and lifestyles. 3. Nutrition, quality, value and taste are all important attributes that can help our guests and their children make choices that promote healthy living. Our product innovation teams are constantly working with our trained chefs and nutritionist to develop new menu options that provide a choice of great tasting food while meeting our guests’ nutritional needs.


* BK Skudai  (Johor)
* BK Jalan Tar (Johor)
* BK Mahkota Parade (Malacca)
* BK  Genting (Pahang)
* BK Avenue K
* BK SS15
* BK USJ Taipan
* BK One Utama 1
* BK One Utama 2
* BK Mid Valley
* BK Kelana Jaya
* BK Masjid Jamek
* BK Karak
* BK Bukit Antarabangsa
* BK Sungai Buloh
* BK Mutiara Damansara
* BK Wangsa Maju
* BK Shah Alam
* BK Alamanda

External environment of Burger King

Figure 1: The basic external environment that will influence the marketing of and organization. For Burger King, the external environment factors could be:
A. Customer
* Speed of delivering normal orders
* Willingness to meet extraordinary needs
* Merchandise delivered in good condition
* Readiness to take back detective goods and resupply new goods quickly * Availability of installation and repair services and parts

B. New Entrances
* Wendy’s
* Subway
* 200 dollar burger
C. Suppliers
* Food – Tyson food (chicken, beef)
Heinz food (potato products)
Ken’s food (salad dressing)
Edwards Baking food (dessert)
Cadbury (dessert)
Pillsbury food (breakfast products)

* Beverage – Dean foods
Coca cola Company
D. Substitutes
* Substitutes is another firm that offer the same service or function but through a different method. *...
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