Topics: Private banking, Bank, First-mover advantage Pages: 2 (414 words) Published: February 27, 2014
SWOT Analysis with an Indian market perspective:
It is India's largest private sector bank with total assets of Rs. 5,367.95 billion (US$ 99 billion) as on March 31, 2013. ICICI bank has first mover advantage in many of the banking and financial services. ICICI bank is the first bank in India to introduce complete mobile banking solutions and  jewelry card A very strong presence in India The bank has PAN India presence of around 3,611 branches and 11,162 ATM’s  Advanced Infrastructure: Branches of ICICI Bank are well equipped with advanced technology to provide the customers with taster banking services. All the computerized machines are located in suitable manner & are very useful to the customers & staff of the bank 12 hrs. Banking services: Compared to other bank ICICI bank provides long hrs. of services i.e. 8-8 services to the customers. This service is one of it’s kind & is very helpful for the customers who arein urgent need of money. Large no. of facilities for the customers in terms of products and services


High Bank Service Charges: ICICI bank charges highly to customers for the services provided by them when compared to other bank & that is why it is only in the reach of higher class of society and not the masses. Less Credit Period: ICICI bank provides credit facilities but only upto limited period. Even when the credit period is not over it sends reminder letters to the customers which may annoy them. Many branches in urban areas has led to high cost



Competition: ICICI Bank is facing tight competition locally as well as internationally. Bank like CITI Bank, HSBC, ABM, Standered Chartered, HDFC also provide equivalent facilities like ICICI do and also ICICI do not have consistency in its international operation. Net Services: ICICI Bank provides all kind of services on-line. The confidential information of the customers can be leaked easily through the e-mail ids. Decentralized...
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