5.0 SWOT Analysis
Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200,000 shoppers per week, Topman gets twice deliveries per day and 7,000 looks per season. In the year 2006, Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’s mindset. Strong brand image builds confidence and reliability towards Topman’s product. In a nutshell, expending Topman’s market in Vietnam has a strong potential to gain sustainable profit. Topman has their very own Internet website where customers are able to do online purchasing. This indicates that Topman products are not only sold in retail outlets but also through the internet. Products can be sold out quickly indicates that Topman has high sales and the profit made is also higher. People can also gain latest information by accessing the website. Topman provide delivery service for its customers who purchase its products online and Topman makes sure that the products are delivered to its customers on time. This makes shopping accessible to everyone including the international customers and indirectly gain the customers trust with its best service. From the website alone, you can buy clothes for the season and also to check out the latest trends. Topman also offers pod casts of new line of collections, thus keeping up with the new technology and generates more sales. On the other hand, Topman also offer pants' amendment services to its customers and they make sure every Topman retail outlet will have a personal style advisor. Topman is a one stop centre of basics clothing to mix and match, trend setting collections, catwalk inspired clothes, every type of denim to suit every shape and size and collections from independent designers, which is dominating the high...
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