SWOT for KOO-E Nami Royale

Huan Corporate Management Inc
1263 Queen Street Halifax, B3J 3L4
Huanhuan He
1263 Queen Street
Halifax, B3J 3L4

November 23, 2011

Yoon Tak
Manager-KOO-E Nami Royale
1535 Dresden Row
Halifax, B3J 3T1

Dear Yoon Tak,

The following report, requested by the manager at the restaurant, analyzes the strengths, weaknesses, opportunities and threats to “SWOT for KOO-E Nami Royale”. KOO-E Nami Royale is a new Korean restaurant established in 2011. In the industry, lots of restaurants are providing Korean goods and these restaurants supply the same food, such as Gam-ja Tang, Korean pork Cutlet and roast meat.

This report was designed to discuss four aspects of KOO-E Nami Royale.

(1) Service and Special food
(2) Location.
(3) Competitors
(4) Advertisement

The main primary research method is interviews. The people who were interviewed are customers that usually come and eat in KOO-E Nami Royale. Secondary research sources included published, books and online resources. Results of this research, discussed more fully in this report, indicate that strengths, weaknesses, opportunities and threats influence of KOO-E Nami Royale.

I would be pleased to discuss the analysis and results of this report with you at your request. My business and I thank you for your confidence in selecting us to prepare this comprehensive report.

Yours Sincerely,

Huanhuan He

SWOT for KOO-E Nami Royale

Prepared for

Yoon Tak
Manager-KOO-E Nami Royale
1535 Dresden Row
Halifax, B3J 3T1

Prepared by

Huanhuan He
Huan Corporate Management Inc
1263 Queen Street
Halifax, B3J 3L4

November-23-11

Table of Contents

List of Illustrations
Figure 1.Population trend in Halifax--- Halifax Regional Municipality…………………………..……..6

1. Executive Summary

KOO-E Nami Royale recently opened in downtown Halifax and China. KOO-E Nami Royale strives to build Canadian and Korean culture with good taste. The

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