Swot and Pest of Guinnesss

Powerful Essays
Topics: Guinness
CONTENTS
Page 3 Introduction
Page 4 Description of Organisation
Page 5 History Timeline
Page 7 Organisation Structure
Page 8 Organisation Chart
Page 9 SWOT Analysis
Page 10 Strengths
Page 11 Weaknesses
Page 12 Opportunities
Page 13 Threats
Page 14 PEST Analysis
Page 15 Political Factors
Page 16 Economic Factors
Page 17 Social Factors
Page 18 Technological Factors
Page 19 Conclusion
Page 20 References Introduction

For my assignment I am required to investigate and evaluate the internal and external environment of an organisation. For my assignment I have chosen Guinness, Guinness is now part of a larger company called Diageo so it was interesting researching how this has changed and affected Guinness as an organisation. Description of Organisation
Guinness was first started as far back as the 1770’s by a man called Arthur Guinness on the 15th of April 2004 Diageo took over Guinness. They announced that it was transferring the UK market to the company’s historic St. James Gate brewery in Dublin. This indicated that, with some investment and process improvement St James’s Gate would be able to meet the needs of the UK market, in addition to the Irish and international markets it already supplies.
As a result of this it resulted in the closure of the Park Royal Brewery in west London. The transfer of production to Ireland represents a significant boost for the St J ame’s Gate site where Arthur Guinness started brewing his famous stout in 1759 and has resulted in a 50% increase in output from the brewery from the summer of 2005- www.DiageoIreland.com
Diageo employs approximately 1700 people in the republic of Ireland and 500 in the north of Ireland.
Its operations in the Republic include:
• Breweries in Dublin, Dundalk and Kilkenny.
• State of the art special ingredient production unit in Waterford.
• Baileys plants in Belfast.
• Packaging plant in Belfast.
• Administration HQ’s in St Jame’s Gate Dublin and Belfast.
• Countrywide sales offices and distribution



References: www.guinness.com- 25/10/10 www.diageo.com 26/10/10 Kevin Healy – Class Notes Fundamentals of Management- Ricky Griffin – 8/10/10

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