Swot Anaylsis

Topics: PlayStation 3, Video game console, Sony Computer Entertainment, Wii, Xbox 360, PlayStation / Pages: 7 (1603 words) / Published: Oct 26th, 2012
Sony Computer Entertainment
History and SWOT Analysis
By Seon Wall, Daniel Bates and Christopher Moore

BSc (Hons)in Entertainment Systems
The Entertainment Industry


I declare that the work which follows is my own, and that any quotations from any sources (e.g. books, journals, the Internet) are clearly identified by the use of single quotation marks for shorter excerpts and indented italics for longer quotations. All quotations and paraphrases are accompanied by (date, author) in the text and a fuller citation in the bibliography. I have read and understood the rules on paraphrasing and referencing and followed these conventions carefully.

Signed: Seon Wall, Christopher Moore, Daniel Bates

Date: 12 October 2012

1. Introduction

The project provided is intended to describe the history of Sony Computer Entertainment and to give a SWOT analysis of the company. Its purpose is also to give references, a conclusion and an appendix all in our own work.

2. Company History

Tokyo Tsushin Kogyo Company was the original name for Sony. It was renamed to Sony to help give it the edge over competition which turned out to be a great success.
Sony has released many different products over the years from transistor radios, computer chips, floppy disks, transistors, game consoles and mobile phones.

The first Sony-trademarked product was a pocket sized radio in 1957. It sold for precisely U$40.
In the early 1990s, Sony Computer joined with Nintendo to create a Game console known as a PlayStation. Sony and Nintendo combined two pieces of equipment together, Sony's CD-ROM drive with the graphic expertise of a workstation.
The PlayStation was first released in 1994 in Japan, due to serious competition Sony decided to take technology a step further and decided to make production in the US a year later.

Several years after the PlayStation, Sony

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