Swot Analysis UUM

UNIVERSITI UTARA MALAYSIA
Faculty of Information Technology

SWOT Analysis
IT POLICY AND STRATEGY
Prepared for
A.P.D. Wan Rozaini bt Sheik Osman
Prepared by
Mustafa Musa Jaber (801607)
2009
May 15, 2015

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content
A. Outline
1.Introdection
2.Definitions of SWOT Analysis
2.1.Strength
2.2.Weakness
2.3.Opportunities
2.4.Threats
3. Starbucks
4. Conclusion

May 15, 2015

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A. Outline
Through this presentation :Definition of SWOT Analysis
Strength
Weakness
Opportunities
Threat
Starbucks

May 15, 2015

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1. Introduction
 It is a useful analysis that takes into consideration not only your own business but your competitors’ activities and current industry happenings as well.

May 15, 2015

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S.W.O.T represents :
Strengths
Weaknesses
Opportunities
Threats

May 15, 2015

Source : www.lab.mapanno.com

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2. SWOT Analysis
A SWOT analysis is a framework for the organization or Firms in strategic planning, which is used for internal and external factors that can help them facilitate the decision making.
Why SWOT Analysis is important ?
The SWOT analysis is an important planning tool for an institution that helps to identify in a systematic and organized, its internal strengths and to share to match the strengths with the best opportunities for the environment
May 15, 2015

Source : www.rapidbi.com/swot

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2.1.Strengths
 What advantages (for example, skills, education or personal industry connections) do they have that others don’t have?
 What makes company standout from its competitors?
 What positive aspects does the company enjoy in the current environment ?

May 15, 2015

Source : www.mindtools.com/rs/swot

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2.2.Weaknesses
 Which areas are causing concerns?
 Which issues can be avoided?
 Company’s reputation among its customers.

May 15, 2015

Source : www.mindtools.com/rs/swot

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2.3.Opportunities
 How can the company be more innovative ?
 Which are the new markets or consumers that can be tapped ?
 Which area has the company not ventured ?
